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Governing consumers through freedom: A theoretical discussion of the co-creation construct

Cassinger, Cecilia LU and Bertilsson, Jon LU (2011) European Conference of the Association for Consumer Research In European Advances in Consumer Research 9. p.412-416
Please use this url to cite or link to this publication:
author
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
submitted
subject
keywords
Governmentality, Branding, Co-creation, Consumption
in
European Advances in Consumer Research
editor
Bradshaw, Alan; Hackley, Chris and Maclaran, Pauline
volume
9
pages
4 pages
publisher
Associations for Consumer Research
conference name
European Conference of the Association for Consumer Research
ISBN
0-915552-66-3
language
English
LU publication?
no
id
c8658424-250e-47c2-a2a5-cb593a8d2a7c (old id 3561596)
date added to LUP
2013-03-05 11:42:18
date last changed
2016-06-29 09:00:55
@inproceedings{c8658424-250e-47c2-a2a5-cb593a8d2a7c,
  author       = {Cassinger, Cecilia and Bertilsson, Jon},
  booktitle    = {European Advances in Consumer Research},
  editor       = {Bradshaw, Alan and Hackley, Chris and Maclaran, Pauline},
  isbn         = {0-915552-66-3},
  keyword      = {Governmentality,Branding,Co-creation,Consumption},
  language     = {eng},
  pages        = {412--416},
  publisher    = {Associations for Consumer Research},
  title        = {Governing consumers through freedom: A theoretical discussion of the co-creation construct},
  volume       = {9},
  year         = {2011},
}