Governing consumers through freedom: A theoretical discussion of the co-creation construct
(2011) European Conference of the Association for Consumer Research 9. p.412-416
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/3561596
- author
- Cassinger, Cecilia LU and Bertilsson, Jon LU
- publishing date
- 2011
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- submitted
- subject
- keywords
- Governmentality, Branding, Co-creation, Consumption
- host publication
- European Advances in Consumer Research
- editor
- Bradshaw, Alan ; Hackley, Chris and Maclaran, Pauline
- volume
- 9
- pages
- 4 pages
- publisher
- Association for Consumer Research
- conference name
- European Conference of the Association for Consumer Research
- conference location
- London, United Kingdom
- conference dates
- 2010-06-30
- ISBN
- 0-915552-66-3
- language
- English
- LU publication?
- no
- id
- c8658424-250e-47c2-a2a5-cb593a8d2a7c (old id 3561596)
- date added to LUP
- 2016-04-04 12:08:00
- date last changed
- 2020-05-26 16:56:57
@inproceedings{c8658424-250e-47c2-a2a5-cb593a8d2a7c, author = {{Cassinger, Cecilia and Bertilsson, Jon}}, booktitle = {{European Advances in Consumer Research}}, editor = {{Bradshaw, Alan and Hackley, Chris and Maclaran, Pauline}}, isbn = {{0-915552-66-3}}, keywords = {{Governmentality; Branding; Co-creation; Consumption}}, language = {{eng}}, pages = {{412--416}}, publisher = {{Association for Consumer Research}}, title = {{Governing consumers through freedom: A theoretical discussion of the co-creation construct}}, volume = {{9}}, year = {{2011}}, }