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Competence integration in creative processes

Öberg, Christina LU (2013) In Industrial Marketing Management 42(1). p.113-124
Abstract
Research on creativity focuses extensively on it as a personal skill or discusses how an organization can contribute to a creative environment for its staff. Rather than referring to the organization as the environment, this paper concerns interorganizational and intraorganizational interaction between different creative individuals who together shape the creative process and output. Specifically, the paper focuses on the integration of new competences into present structures, thereby emphasizing competences in use in creative processes. Two case studies from the advertising sector illustrate the integration of competences obtained through interorganizational interaction and the hiring/development of staff. The paper concludes that the... (More)
Research on creativity focuses extensively on it as a personal skill or discusses how an organization can contribute to a creative environment for its staff. Rather than referring to the organization as the environment, this paper concerns interorganizational and intraorganizational interaction between different creative individuals who together shape the creative process and output. Specifically, the paper focuses on the integration of new competences into present structures, thereby emphasizing competences in use in creative processes. Two case studies from the advertising sector illustrate the integration of competences obtained through interorganizational interaction and the hiring/development of staff. The paper concludes that the integration of new competence is path dependent. As a new competence is added, the creative process becomes increasingly complex and marked by representation rather than participation in creative processes. An overlap between competences is necessary if they are to add to the output. This paper contributes to research on creativity at interorganizational and intraorganizational levels through exploring differences between competences per se and competences in use in regard to the integration of competence in creative processes. It also contributes to research on advertising through its depiction of competence integration among advertising agencies. (C) 2012 Elsevier Inc. All rights reserved. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Advertising agency, Competence, Creativity, Integration
in
Industrial Marketing Management
volume
42
issue
1
pages
113 - 124
publisher
Elsevier
external identifiers
  • wos:000315840800013
  • scopus:84873570925
ISSN
0019-8501
DOI
10.1016/j.indmarman.2012.11.009
language
English
LU publication?
yes
id
8892aebd-0fdb-41b6-a0f3-7e4a4b84c26f (old id 3658164)
date added to LUP
2016-04-01 13:33:42
date last changed
2020-08-12 04:13:45
@article{8892aebd-0fdb-41b6-a0f3-7e4a4b84c26f,
  abstract     = {Research on creativity focuses extensively on it as a personal skill or discusses how an organization can contribute to a creative environment for its staff. Rather than referring to the organization as the environment, this paper concerns interorganizational and intraorganizational interaction between different creative individuals who together shape the creative process and output. Specifically, the paper focuses on the integration of new competences into present structures, thereby emphasizing competences in use in creative processes. Two case studies from the advertising sector illustrate the integration of competences obtained through interorganizational interaction and the hiring/development of staff. The paper concludes that the integration of new competence is path dependent. As a new competence is added, the creative process becomes increasingly complex and marked by representation rather than participation in creative processes. An overlap between competences is necessary if they are to add to the output. This paper contributes to research on creativity at interorganizational and intraorganizational levels through exploring differences between competences per se and competences in use in regard to the integration of competence in creative processes. It also contributes to research on advertising through its depiction of competence integration among advertising agencies. (C) 2012 Elsevier Inc. All rights reserved.},
  author       = {Öberg, Christina},
  issn         = {0019-8501},
  language     = {eng},
  number       = {1},
  pages        = {113--124},
  publisher    = {Elsevier},
  series       = {Industrial Marketing Management},
  title        = {Competence integration in creative processes},
  url          = {http://dx.doi.org/10.1016/j.indmarman.2012.11.009},
  doi          = {10.1016/j.indmarman.2012.11.009},
  volume       = {42},
  year         = {2013},
}