Developing a Communicative Logic –The Key to Communication Professionalism
Simonsson, Charlotte LU
and Heide, Mats
LU
(2021)
In International Journal of Strategic Communication
15(3).
p.253-273
- Abstract
Communication practitioners still struggle to increase their status and legitimacy, and the value of their work is often questioned. The general perception of the occupation is often related to the idea that communication practitioners manipulate with misleading information and primarily are involved in superficial activities such as image and reputation building. In attempting to defend themselves from criticism and enhance their status, communication practitioners have strived to be regarded as a management function, which comes with pressure to follow a managerial logic. However, the managerial logic works as a double-edged sword–it brings some status in the short run but takes communication practitioners further away from their core... (More)
Communication practitioners still struggle to increase their status and legitimacy, and the value of their work is often questioned. The general perception of the occupation is often related to the idea that communication practitioners manipulate with misleading information and primarily are involved in superficial activities such as image and reputation building. In attempting to defend themselves from criticism and enhance their status, communication practitioners have strived to be regarded as a management function, which comes with pressure to follow a managerial logic. However, the managerial logic works as a double-edged sword–it brings some status in the short run but takes communication practitioners further away from their core competence in communication. In this article, we challenge the one-sided belief in the managerial logic–managerialism–and explore its hidden, negative implications for the practice and professionalization of communications practitioners. The implications are illustrated with interviews with communication practitioners and survey data on communication practitioners’ views and communication processes. Further, we propose that an alternative logic–a professional communicative logic–needs to be further developed and embraced to additionally advance the professional project.
(Less)
- author
- Simonsson, Charlotte
LU
and Heide, Mats
LU
- organization
- publishing date
- 2021
- type
- Contribution to journal
- publication status
- published
- subject
- in
- International Journal of Strategic Communication
- volume
- 15
- issue
- 3
- pages
- 21 pages
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85109646742
- ISSN
- 1553-118X
- DOI
- 10.1080/1553118X.2021.1906682
- language
- English
- LU publication?
- yes
- additional info
- Publisher Copyright: © 2021 The Author(s). Published with license by Taylor & Francis Group, LLC. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.
- id
- 387b88f9-0617-4814-8f91-001dbd9f3d23
- date added to LUP
- 2021-09-29 12:46:00
- date last changed
- 2025-04-04 14:57:24
@article{387b88f9-0617-4814-8f91-001dbd9f3d23,
abstract = {{<p>Communication practitioners still struggle to increase their status and legitimacy, and the value of their work is often questioned. The general perception of the occupation is often related to the idea that communication practitioners manipulate with misleading information and primarily are involved in superficial activities such as image and reputation building. In attempting to defend themselves from criticism and enhance their status, communication practitioners have strived to be regarded as a management function, which comes with pressure to follow a managerial logic. However, the managerial logic works as a double-edged sword–it brings some status in the short run but takes communication practitioners further away from their core competence in communication. In this article, we challenge the one-sided belief in the managerial logic–managerialism–and explore its hidden, negative implications for the practice and professionalization of communications practitioners. The implications are illustrated with interviews with communication practitioners and survey data on communication practitioners’ views and communication processes. Further, we propose that an alternative logic–a professional communicative logic–needs to be further developed and embraced to additionally advance the professional project.</p>}},
author = {{Simonsson, Charlotte and Heide, Mats}},
issn = {{1553-118X}},
language = {{eng}},
number = {{3}},
pages = {{253--273}},
publisher = {{Taylor & Francis}},
series = {{International Journal of Strategic Communication}},
title = {{Developing a Communicative Logic –The Key to Communication Professionalism}},
url = {{http://dx.doi.org/10.1080/1553118X.2021.1906682}},
doi = {{10.1080/1553118X.2021.1906682}},
volume = {{15}},
year = {{2021}},
}