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Remote assessment of intangible product experiences-challenges and implications

Kristav, Per LU ; Warell, Anders LU and Sperling, Lena LU (2012) In International Journal of Product Development 16(3). p.243-262
Abstract
This paper presents two pilot studies done as part of the development of a future tool for remote customer assessment of intangible product experiences. There is a need from industry to better understand how customers perceive products in relation to other products. The aim is to provide industry and researchers with a new approach that is easier to work with and that is more reliable than existing traditional web surveys. In the first study a mock–up tool was emailed to international respondents. The second study was a situated usability study of a prototype version of the tool concerned with how the respondent interface might be developed further from experiences made in the first study. The findings of this paper present suggestions to... (More)
This paper presents two pilot studies done as part of the development of a future tool for remote customer assessment of intangible product experiences. There is a need from industry to better understand how customers perceive products in relation to other products. The aim is to provide industry and researchers with a new approach that is easier to work with and that is more reliable than existing traditional web surveys. In the first study a mock–up tool was emailed to international respondents. The second study was a situated usability study of a prototype version of the tool concerned with how the respondent interface might be developed further from experiences made in the first study. The findings of this paper present suggestions to how future remote product assessments could be made more efficient. The contribution of this paper is the characteristics and quality of a new assessment method. Results from qualitative respondent assessments of the tool indicated that this objective was achieved. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
product assessment, evaluation tools, respondents, web–based survey, customer experiences, remote assessment, visual characteristics, industrial design, product design, product development, intangibles, customer perception
in
International Journal of Product Development
volume
16
issue
3
pages
243 - 262
publisher
Inderscience
external identifiers
  • scopus:84867890223
ISSN
1477-9056
language
English
LU publication?
yes
id
cbf857cf-55d6-4cb7-8bf3-54270491c1ca (old id 3917953)
date added to LUP
2014-03-21 09:13:38
date last changed
2017-01-01 07:30:56
@article{cbf857cf-55d6-4cb7-8bf3-54270491c1ca,
  abstract     = {This paper presents two pilot studies done as part of the development of a future tool for remote customer assessment of intangible product experiences. There is a need from industry to better understand how customers perceive products in relation to other products. The aim is to provide industry and researchers with a new approach that is easier to work with and that is more reliable than existing traditional web surveys. In the first study a mock–up tool was emailed to international respondents. The second study was a situated usability study of a prototype version of the tool concerned with how the respondent interface might be developed further from experiences made in the first study. The findings of this paper present suggestions to how future remote product assessments could be made more efficient. The contribution of this paper is the characteristics and quality of a new assessment method. Results from qualitative respondent assessments of the tool indicated that this objective was achieved.},
  author       = {Kristav, Per and Warell, Anders and Sperling, Lena},
  issn         = {1477-9056},
  keyword      = {product assessment,evaluation tools,respondents,web–based survey,customer experiences,remote assessment,visual characteristics,industrial design,product design,product development,intangibles,customer perception},
  language     = {eng},
  number       = {3},
  pages        = {243--262},
  publisher    = {Inderscience},
  series       = {International Journal of Product Development},
  title        = {Remote assessment of intangible product experiences-challenges and implications},
  volume       = {16},
  year         = {2012},
}