Pricing practices and value creation logics
(2012) In Journal of Revenue and Pricing Management 11(1). p.64-75- Abstract
- The pricing literature is mainly concerned with pricing in association with standardized products and services. This article addresses the topic of pricing from the perspective of value creation logics, focusing on highly customized deliveries rather than standardized products. The article first outlines a framework of pricing settings, depending on value creation logics. It then exemes parts of this framework through an empirical illustration of pricing practices within an industrial firm supplying highly customized deliveries. In particular, the article identifies the appropriateness of applying economic versus customer value pricing practices depending on the value creation setting.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2261575
- author
- Johansson, Magnus LU and Andersson, Linn LU
- organization
- publishing date
- 2012
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- customization, value creation, pricing, value, competition
- in
- Journal of Revenue and Pricing Management
- volume
- 11
- issue
- 1
- pages
- 64 - 75
- publisher
- Macmillan
- external identifiers
-
- scopus:84855167018
- ISSN
- 1476-6930
- DOI
- 10.1057/rpm.2011.43
- language
- English
- LU publication?
- yes
- id
- 3d1a0994-1092-4af9-b003-870634768e50 (old id 2261575)
- alternative location
- http://www.palgrave-journals.com/rpm/journal/v11/n1/abs/rpm201143a.html
- date added to LUP
- 2016-04-04 08:41:28
- date last changed
- 2022-01-29 03:53:39
@article{3d1a0994-1092-4af9-b003-870634768e50,
abstract = {{The pricing literature is mainly concerned with pricing in association with standardized products and services. This article addresses the topic of pricing from the perspective of value creation logics, focusing on highly customized deliveries rather than standardized products. The article first outlines a framework of pricing settings, depending on value creation logics. It then exemes parts of this framework through an empirical illustration of pricing practices within an industrial firm supplying highly customized deliveries. In particular, the article identifies the appropriateness of applying economic versus customer value pricing practices depending on the value creation setting.}},
author = {{Johansson, Magnus and Andersson, Linn}},
issn = {{1476-6930}},
keywords = {{customization; value creation; pricing; value; competition}},
language = {{eng}},
number = {{1}},
pages = {{64--75}},
publisher = {{Macmillan}},
series = {{Journal of Revenue and Pricing Management}},
title = {{Pricing practices and value creation logics}},
url = {{http://dx.doi.org/10.1057/rpm.2011.43}},
doi = {{10.1057/rpm.2011.43}},
volume = {{11}},
year = {{2012}},
}