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The tourism business operator as a moral gatekeeper : The relational work of recreational hunting in Sweden

Andersson Cederholm, Erika LU orcid and Sjöholm, Carina LU orcid (2023) In Journal of Sustainable Tourism 31(5). p.1126-1141
Abstract
The article analyses how hunting tourism businesses in Sweden navigate in the nexus between moral and economic value spheres. Through the analytical lens of ‘moral gatekeeper’, the business operators are depicted as acting from a position where they navigate in a contested space. The analysis demonstrates how the operators balance different norms and practices of recreational hunting, wildlife management, business ethics and customer expectations. The study is based on ethnographic interviews with business operators, observations of hunting arrangements, and document analysis of hunting media, with a focus on narratives and accounts of value. The findings show a complex moral economy where stewardship hunting and gift economics are both... (More)
The article analyses how hunting tourism businesses in Sweden navigate in the nexus between moral and economic value spheres. Through the analytical lens of ‘moral gatekeeper’, the business operators are depicted as acting from a position where they navigate in a contested space. The analysis demonstrates how the operators balance different norms and practices of recreational hunting, wildlife management, business ethics and customer expectations. The study is based on ethnographic interviews with business operators, observations of hunting arrangements, and document analysis of hunting media, with a focus on narratives and accounts of value. The findings show a complex moral economy where stewardship hunting and gift economics are both intertwined with and kept separate from market relations, which makes the hunting arrangements appear as a ‘peculiar’ form of commodity. The analysis demonstrates how moral arguments concerning wildlife management and human well-being are embedded in market relations and discourses on experiences, entailing seemingly opposite forms of commodification. One is related to calculable values, as in trophy hunting, and one is related to the embodied experience of nature. The study provides nuanced and contextual knowledge of the intertwinement of personal and market relationships in recreational hunting and the commodification of wildlife experiences. (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
hunting tourism, moral economy, peculiar goods, relational work, balancing work, gift exchanges
in
Journal of Sustainable Tourism
volume
31
issue
5
pages
16 pages
publisher
Routledge
external identifiers
  • scopus:85106283173
ISSN
0966-9582
DOI
10.1080/09669582.2021.1922425
project
Service Studies Tourism
The social and cultural arena of hunting tourism entrepreneurship
language
English
LU publication?
yes
id
3d4e6697-c0a5-4588-9903-3a1a7a3b1ea3
date added to LUP
2021-04-22 11:22:51
date last changed
2023-06-02 07:56:30
@article{3d4e6697-c0a5-4588-9903-3a1a7a3b1ea3,
  abstract     = {{The article analyses how hunting tourism businesses in Sweden navigate in the nexus between moral and economic value spheres. Through the analytical lens of ‘moral gatekeeper’, the business operators are depicted as acting from a position where they navigate in a contested space. The analysis demonstrates how the operators balance different norms and practices of recreational hunting, wildlife management, business ethics and customer expectations. The study is based on ethnographic interviews with business operators, observations of hunting arrangements, and document analysis of hunting media, with a focus on narratives and accounts of value. The findings show a complex moral economy where stewardship hunting and gift economics are both intertwined with and kept separate from market relations, which makes the hunting arrangements appear as a ‘peculiar’ form of commodity. The analysis demonstrates how moral arguments concerning wildlife management and human well-being are embedded in market relations and discourses on experiences, entailing seemingly opposite forms of commodification. One is related to calculable values, as in trophy hunting, and one is related to the embodied experience of nature. The study provides nuanced and contextual knowledge of the intertwinement of personal and market relationships in recreational hunting and the commodification of wildlife experiences.}},
  author       = {{Andersson Cederholm, Erika and Sjöholm, Carina}},
  issn         = {{0966-9582}},
  keywords     = {{hunting tourism; moral economy; peculiar goods; relational work; balancing work; gift exchanges}},
  language     = {{eng}},
  month        = {{04}},
  number       = {{5}},
  pages        = {{1126--1141}},
  publisher    = {{Routledge}},
  series       = {{Journal of Sustainable Tourism}},
  title        = {{The tourism business operator as a moral gatekeeper : The relational work of recreational hunting in Sweden}},
  url          = {{https://lup.lub.lu.se/search/files/97773098/The_tourism_business_operator_as_a_moral_gatekeeper_the_relational_work_of_recreational_hunting_in_Sweden.pdf}},
  doi          = {{10.1080/09669582.2021.1922425}},
  volume       = {{31}},
  year         = {{2023}},
}