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Moving Beyond Circular Utopia and Paralysis : Accelerating Business Transformations Towards the Circular Economy

Bocken, Nancy LU ; Pinkse, Jonatan ; Ritala, Paavo and Darnall, Nicole (2025) In Organization and Environment 38(2 Special Issue). p.91-108
Abstract

The circular economy constitutes a paradigm shift which has proven to be both engaging and unrealistic. While scholars and practitioners have started to advocate for a move toward the circular economy, promising a full reconfiguration of underlying practices and processes, many have become disillusioned about the lack of traction and progress. The circular economy transition has fallen between utopia and paralysis. This article discusses circular utopia and paralysis from a social-symbolic perspective, examining discursive, relational, and material inflators and impediments of the circular economy transition, and the business transformations that have been pursued to navigate within the pragmatic in-between state. We develop a Circular... (More)

The circular economy constitutes a paradigm shift which has proven to be both engaging and unrealistic. While scholars and practitioners have started to advocate for a move toward the circular economy, promising a full reconfiguration of underlying practices and processes, many have become disillusioned about the lack of traction and progress. The circular economy transition has fallen between utopia and paralysis. This article discusses circular utopia and paralysis from a social-symbolic perspective, examining discursive, relational, and material inflators and impediments of the circular economy transition, and the business transformations that have been pursued to navigate within the pragmatic in-between state. We develop a Circular Economy Business Transformation Framework, which assesses how organizations can combat utopia or overcome paralysis and subsequently position the special issue papers within it. We conclude with an agenda for future research aimed at finding pragmatic and actionable, yet significant, business transformations toward the circular economy.

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author
; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
business model, business transformation, circular economy, social-symbolic work
in
Organization and Environment
volume
38
issue
2 Special Issue
pages
18 pages
publisher
SAGE Publications
external identifiers
  • scopus:105008060240
ISSN
1086-0266
DOI
10.1177/10860266251346251
language
English
LU publication?
yes
additional info
Publisher Copyright: © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
id
40890bb7-08b4-4745-9408-e497e9c4e53a
date added to LUP
2025-12-19 15:00:57
date last changed
2025-12-19 15:01:37
@article{40890bb7-08b4-4745-9408-e497e9c4e53a,
  abstract     = {{<p>The circular economy constitutes a paradigm shift which has proven to be both engaging and unrealistic. While scholars and practitioners have started to advocate for a move toward the circular economy, promising a full reconfiguration of underlying practices and processes, many have become disillusioned about the lack of traction and progress. The circular economy transition has fallen between utopia and paralysis. This article discusses circular utopia and paralysis from a social-symbolic perspective, examining discursive, relational, and material inflators and impediments of the circular economy transition, and the business transformations that have been pursued to navigate within the pragmatic in-between state. We develop a Circular Economy Business Transformation Framework, which assesses how organizations can combat utopia or overcome paralysis and subsequently position the special issue papers within it. We conclude with an agenda for future research aimed at finding pragmatic and actionable, yet significant, business transformations toward the circular economy.</p>}},
  author       = {{Bocken, Nancy and Pinkse, Jonatan and Ritala, Paavo and Darnall, Nicole}},
  issn         = {{1086-0266}},
  keywords     = {{business model; business transformation; circular economy; social-symbolic work}},
  language     = {{eng}},
  number       = {{2 Special Issue}},
  pages        = {{91--108}},
  publisher    = {{SAGE Publications}},
  series       = {{Organization and Environment}},
  title        = {{Moving Beyond Circular Utopia and Paralysis : Accelerating Business Transformations Towards the Circular Economy}},
  url          = {{http://dx.doi.org/10.1177/10860266251346251}},
  doi          = {{10.1177/10860266251346251}},
  volume       = {{38}},
  year         = {{2025}},
}