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Legitimacy and reputation in the institutional field of food safety: A public relations case study.

Merkelsen, Henrik LU (2013) In Public Relations Inquiry 2(2). p.243-265
Abstract
The overall objective of this study is to examine how the institutional context of food

safety affects and is affected by concerns for legitimacy and reputation. The paper

employs a neo-institutional approach to analyzing the institutional field of food safety in a

case study of a multinational food service provider where a tension between conflicting

institutional logics implied a reputational challenge. The study shows how food safety as

a well-defined operational risk is transformed into a high-priority reputational risk and

how actors in the field of food safety are caught in a state of mutual distrust, partly as

a consequence of an intense politicization of food risk over... (More)
The overall objective of this study is to examine how the institutional context of food

safety affects and is affected by concerns for legitimacy and reputation. The paper

employs a neo-institutional approach to analyzing the institutional field of food safety in a

case study of a multinational food service provider where a tension between conflicting

institutional logics implied a reputational challenge. The study shows how food safety as

a well-defined operational risk is transformed into a high-priority reputational risk and

how actors in the field of food safety are caught in a state of mutual distrust, partly as

a consequence of an intense politicization of food risk over the past years and partly as

a result of their respective concerns for legitimacy. The study points to how the field

of food safety is colonized by a reputational logic that is paradoxically reproduced by

actors at all organizational levels even though they strongly oppose to this logic. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Food safety, institutionalism, legitimacy, public relations, risk
in
Public Relations Inquiry
volume
2
issue
2
pages
243 - 265
publisher
SAGE Publications
ISSN
2046-147X
DOI
10.1177/2046147X13485368
language
English
LU publication?
yes
id
40ca4840-6b2a-4aaf-9cd8-d5fde5cc21dd (old id 4318319)
alternative location
http://pri.sagepub.com/content/2/2/243.full.pdf+html
date added to LUP
2016-04-01 10:54:11
date last changed
2020-04-30 09:21:38
@article{40ca4840-6b2a-4aaf-9cd8-d5fde5cc21dd,
  abstract     = {{The overall objective of this study is to examine how the institutional context of food<br/><br>
safety affects and is affected by concerns for legitimacy and reputation. The paper<br/><br>
employs a neo-institutional approach to analyzing the institutional field of food safety in a<br/><br>
case study of a multinational food service provider where a tension between conflicting<br/><br>
institutional logics implied a reputational challenge. The study shows how food safety as<br/><br>
a well-defined operational risk is transformed into a high-priority reputational risk and<br/><br>
how actors in the field of food safety are caught in a state of mutual distrust, partly as<br/><br>
a consequence of an intense politicization of food risk over the past years and partly as<br/><br>
a result of their respective concerns for legitimacy. The study points to how the field<br/><br>
of food safety is colonized by a reputational logic that is paradoxically reproduced by<br/><br>
actors at all organizational levels even though they strongly oppose to this logic.}},
  author       = {{Merkelsen, Henrik}},
  issn         = {{2046-147X}},
  keywords     = {{Food safety; institutionalism; legitimacy; public relations; risk}},
  language     = {{eng}},
  number       = {{2}},
  pages        = {{243--265}},
  publisher    = {{SAGE Publications}},
  series       = {{Public Relations Inquiry}},
  title        = {{Legitimacy and reputation in the institutional field of food safety: A public relations case study.}},
  url          = {{http://dx.doi.org/10.1177/2046147X13485368}},
  doi          = {{10.1177/2046147X13485368}},
  volume       = {{2}},
  year         = {{2013}},
}