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Marketing Megalomania : The Madness of Brand Management

Svensson, Peter LU (2017) In Brand Theories p.265-280
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
in
Brand Theories
editor
Bertilsson, Jon; Tarnovskaya, Veronika; and
pages
16 pages
publisher
Studentlitteratur AB
ISBN
9789144116242
language
English
LU publication?
yes
id
410b750b-66dc-4631-bfeb-2f5f4aea0bed
date added to LUP
2017-05-30 08:03:48
date last changed
2017-06-01 11:38:22
@inbook{410b750b-66dc-4631-bfeb-2f5f4aea0bed,
  author       = {Svensson, Peter},
  editor       = {Bertilsson, Jon and Tarnovskaya, Veronika},
  isbn         = {9789144116242},
  language     = {eng},
  pages        = {265--280},
  publisher    = {Studentlitteratur AB},
  series       = {Brand Theories},
  title        = {Marketing Megalomania : The Madness of Brand Management},
  year         = {2017},
}