Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Marketing Megalomania : The Madness of Brand Management

Svensson, Peter LU (2017) p.265-280
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Brand Theories : Perspectives on Brands and Branding - Perspectives on Brands and Branding
editor
Bertilsson, Jon and Tarnovskaya, Veronika
edition
1
pages
16 pages
publisher
Studentlitteratur AB
ISBN
9789144116242
language
English
LU publication?
yes
id
410b750b-66dc-4631-bfeb-2f5f4aea0bed
date added to LUP
2017-05-30 08:03:48
date last changed
2025-04-04 14:11:33
@inbook{410b750b-66dc-4631-bfeb-2f5f4aea0bed,
  author       = {{Svensson, Peter}},
  booktitle    = {{Brand Theories : Perspectives on Brands and Branding}},
  editor       = {{Bertilsson, Jon and Tarnovskaya, Veronika}},
  isbn         = {{9789144116242}},
  language     = {{eng}},
  pages        = {{265--280}},
  publisher    = {{Studentlitteratur AB}},
  title        = {{Marketing Megalomania : The Madness of Brand Management}},
  year         = {{2017}},
}