Advanced

Identification and promotion of attitudes related to pro-environmental travel behaviour

Johansson, Maria LU (2000)
Abstract
A reduction of the negative environmental impact caused by urban traffic will to a considerable extent depend on behavioural change. Assuming that attitudes partly guide behaviour, the general aim of the thesis was to increase the understanding of the underlying attitudes of daily travel behaviour and how attitudes related to pro-environmental choice of transport can be promoted. Two questionnaire surveys among 422 residents of Lund in the south of Sweden and 122 local politicians and civil servants revealed that three attitudes, environmental concern, hazard/efficacy perception and car affection, were related to travel behaviour and/or acceptance of traffic restrictions, whereas factual knowledge had a subordinate role. A computerised... (More)
A reduction of the negative environmental impact caused by urban traffic will to a considerable extent depend on behavioural change. Assuming that attitudes partly guide behaviour, the general aim of the thesis was to increase the understanding of the underlying attitudes of daily travel behaviour and how attitudes related to pro-environmental choice of transport can be promoted. Two questionnaire surveys among 422 residents of Lund in the south of Sweden and 122 local politicians and civil servants revealed that three attitudes, environmental concern, hazard/efficacy perception and car affection, were related to travel behaviour and/or acceptance of traffic restrictions, whereas factual knowledge had a subordinate role. A computerised gaming simulation, Traffic Jam, was created as a tool to promote these attitudes among children and adolescents and a questionnaire with three sub-scales, environmental concern, hazard perception and car affection, was developed in order to evaluate the outcome. In a quasi-experimental study including 288 children and adolescents it was found that the gaming simulation reduced the tendency of adolescents to become less concerned about the environment and perceive traffic as less hazardous. Among the children no significant effect on environmental concern was found, and in fact hazard perception decreased. In neither age group did the gaming simulation reduce affection for the private car or increase factual environmental knowledge. It is concluded that parallel to planning for pro-environmental alternatives and restrictions for the private car, educational strategies focusing on basic attitudes should be applied. One successful strategy may be to strengthen environmental concern and underline the idea of the car as hazardous and at the same time playing down the affection for the private car. In the early teens environmental concern and hazard perception may be promoted by using a computerised gaming simulation with visible and auditory feedback of an emotional kind. Among children other methods need to be considered. (Less)
Please use this url to cite or link to this publication:
author
opponent
  • Professor Uzzell, David, Department of Psychology, University of Surrey, Guildford, UK
organization
publishing date
type
Thesis
publication status
published
subject
keywords
pollution control, Environmental technology, travel behaviour, traffic restrictions, pro-environmental attitudes, politicians, computerised gaming simulation environmental knowledge, civil servants, children, adolescents, adults, Miljöteknik, kontroll av utsläpp, Road transport technology, Vägtransportteknik, Psychology, Psykologi
pages
164 pages
publisher
Maria Johansson, Environmental Psychology Unit, Lund Institute of Technology, PO Box 118, SE-221 00 Lund, Sweden,
defense location
Södra Ateljén, Environmental Psychology Unit, Sölveg 24, Lund
defense date
2000-12-01 09:15
ISBN
91-628-4501-2
language
English
LU publication?
yes
id
b3f4a600-83f0-4c38-b642-695ac30a8edf (old id 41131)
date added to LUP
2007-07-31 15:18:24
date last changed
2016-09-19 08:45:09
@phdthesis{b3f4a600-83f0-4c38-b642-695ac30a8edf,
  abstract     = {A reduction of the negative environmental impact caused by urban traffic will to a considerable extent depend on behavioural change. Assuming that attitudes partly guide behaviour, the general aim of the thesis was to increase the understanding of the underlying attitudes of daily travel behaviour and how attitudes related to pro-environmental choice of transport can be promoted. Two questionnaire surveys among 422 residents of Lund in the south of Sweden and 122 local politicians and civil servants revealed that three attitudes, environmental concern, hazard/efficacy perception and car affection, were related to travel behaviour and/or acceptance of traffic restrictions, whereas factual knowledge had a subordinate role. A computerised gaming simulation, Traffic Jam, was created as a tool to promote these attitudes among children and adolescents and a questionnaire with three sub-scales, environmental concern, hazard perception and car affection, was developed in order to evaluate the outcome. In a quasi-experimental study including 288 children and adolescents it was found that the gaming simulation reduced the tendency of adolescents to become less concerned about the environment and perceive traffic as less hazardous. Among the children no significant effect on environmental concern was found, and in fact hazard perception decreased. In neither age group did the gaming simulation reduce affection for the private car or increase factual environmental knowledge. It is concluded that parallel to planning for pro-environmental alternatives and restrictions for the private car, educational strategies focusing on basic attitudes should be applied. One successful strategy may be to strengthen environmental concern and underline the idea of the car as hazardous and at the same time playing down the affection for the private car. In the early teens environmental concern and hazard perception may be promoted by using a computerised gaming simulation with visible and auditory feedback of an emotional kind. Among children other methods need to be considered.},
  author       = {Johansson, Maria},
  isbn         = {91-628-4501-2},
  keyword      = {pollution control,Environmental technology,travel behaviour,traffic restrictions,pro-environmental attitudes,politicians,computerised gaming simulation environmental knowledge,civil servants,children,adolescents,adults,Miljöteknik,kontroll av utsläpp,Road transport technology,Vägtransportteknik,Psychology,Psykologi},
  language     = {eng},
  pages        = {164},
  publisher    = {Maria Johansson, Environmental Psychology Unit, Lund Institute of Technology, PO Box 118, SE-221 00 Lund, Sweden,},
  school       = {Lund University},
  title        = {Identification and promotion of attitudes related to pro-environmental travel behaviour},
  year         = {2000},
}