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Identity and tourism mobility: an exploration of the attitude-behaviour gap

Hibbert, Julia F.; Dickinson, Janet E.; Gössling, Stefan LU and Curtin, Susanna (2013) In Journal of Sustainable Tourism 21(7). p.999-1016
Abstract
This paper explores the attitude-behaviour gap from an identity perspective in order to better understand why tourists act sustainably at "home" but not when "away". The majority of tourism-related CO2 emissions stems from transport. Behavioural change is a possible way to reduce those emissions. However, research indicates that instigating behavioural change within tourism is problematic, because of the attitude-behaviour gap. Studies suggest that understanding the role of identity and tourism mobility could explain this gap; this paper researches that idea, using a narrative approach to explore the travel life histories of 24 participants, with a second interview to examine how interviewees viewed their tourism activity in the light of... (More)
This paper explores the attitude-behaviour gap from an identity perspective in order to better understand why tourists act sustainably at "home" but not when "away". The majority of tourism-related CO2 emissions stems from transport. Behavioural change is a possible way to reduce those emissions. However, research indicates that instigating behavioural change within tourism is problematic, because of the attitude-behaviour gap. Studies suggest that understanding the role of identity and tourism mobility could explain this gap; this paper researches that idea, using a narrative approach to explore the travel life histories of 24 participants, with a second interview to examine how interviewees viewed their tourism activity in the light of environmental debates and concerns. Data were analysed using thematic and narrative-based dialogic/performance approaches. The paper reveals how a need for personal identity can influence travel behaviour and that identity plays a significant role in travel decisions, sometimes overriding cost and environmental issues. The power of social identity is explored, noting increasingly powerful global VFR networks, along with the search for future selves, the need for personal differentiation and issues of multiple identities. Suggestions are made for ways to use identity research into policies seeking to achieve behavioural change. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
identity, environmental awareness, behaviour change, tourism mobility
in
Journal of Sustainable Tourism
volume
21
issue
7
pages
999 - 1016
publisher
Routledge
external identifiers
  • wos:000325168200004
  • scopus:84887995907
ISSN
0966-9582
DOI
10.1080/09669582.2013.826232
language
English
LU publication?
yes
id
02d88973-f76a-4b0d-9cd1-ca90e3683405 (old id 4171587)
date added to LUP
2013-11-28 11:01:58
date last changed
2019-11-13 01:07:03
@article{02d88973-f76a-4b0d-9cd1-ca90e3683405,
  abstract     = {This paper explores the attitude-behaviour gap from an identity perspective in order to better understand why tourists act sustainably at "home" but not when "away". The majority of tourism-related CO2 emissions stems from transport. Behavioural change is a possible way to reduce those emissions. However, research indicates that instigating behavioural change within tourism is problematic, because of the attitude-behaviour gap. Studies suggest that understanding the role of identity and tourism mobility could explain this gap; this paper researches that idea, using a narrative approach to explore the travel life histories of 24 participants, with a second interview to examine how interviewees viewed their tourism activity in the light of environmental debates and concerns. Data were analysed using thematic and narrative-based dialogic/performance approaches. The paper reveals how a need for personal identity can influence travel behaviour and that identity plays a significant role in travel decisions, sometimes overriding cost and environmental issues. The power of social identity is explored, noting increasingly powerful global VFR networks, along with the search for future selves, the need for personal differentiation and issues of multiple identities. Suggestions are made for ways to use identity research into policies seeking to achieve behavioural change.},
  author       = {Hibbert, Julia F. and Dickinson, Janet E. and Gössling, Stefan and Curtin, Susanna},
  issn         = {0966-9582},
  keyword      = {identity,environmental awareness,behaviour change,tourism mobility},
  language     = {eng},
  number       = {7},
  pages        = {999--1016},
  publisher    = {Routledge},
  series       = {Journal of Sustainable Tourism},
  title        = {Identity and tourism mobility: an exploration of the attitude-behaviour gap},
  url          = {http://dx.doi.org/10.1080/09669582.2013.826232},
  volume       = {21},
  year         = {2013},
}