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Att leva och sälja sin dröm - livsstilsföretagaren mellan familjeliv, marknad och politisk retorik

Andersson Cederholm, Erika LU and Sjöholm, Carina LU (2014) In Sociologisk Forskning 51(2). p.137-156
Abstract
The article focuses on lifestyle entrepreneurship, characterised by a balancing work between personal lifestyle motives and economic motives. It builds on a qualitative study of business owners who have realized a life dream of starting a countryside business in the tourism and hospitality industry in Sweden. Through the notion of "balancing work", the analysis focuses on the tension between a personal life sphere and a market. In particular, the analysis highlights how the notion of "the life dream" emerges as a narrative practice of self-realization, simultaneously as it is offered as an experience product. The analysis demonstrates how the entrepreneurs balance between personal stories of togetherness and marketing practices, between... (More)
The article focuses on lifestyle entrepreneurship, characterised by a balancing work between personal lifestyle motives and economic motives. It builds on a qualitative study of business owners who have realized a life dream of starting a countryside business in the tourism and hospitality industry in Sweden. Through the notion of "balancing work", the analysis focuses on the tension between a personal life sphere and a market. In particular, the analysis highlights how the notion of "the life dream" emerges as a narrative practice of self-realization, simultaneously as it is offered as an experience product. The analysis demonstrates how the entrepreneurs balance between personal stories of togetherness and marketing practices, between images of right and wrong commodification, and between constraining working conditions and a popular image of the successful entrepreneur, reinforced by a political discourse on rural entrepreneurship. It is concluded that balancing work between personal identities and economic practices is a practice of valuation, offering new insights into working conditions and markets situated in the intersection between markets and personal life spheres. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
dream, life, self-realization, valuation, Lifestyle entrepreneur, rural tourism
in
Sociologisk Forskning
volume
51
issue
2
pages
137 - 156
publisher
Sociologisk Forskning
external identifiers
  • wos:000345491800003
  • scopus:84908377967
ISSN
2002-066X
project
Den kommersiella vänskapens pris - sociala förhandlingar om värde i upplevelseekonomin
language
Swedish
LU publication?
yes
id
569475f0-b4ed-456f-a349-a793f5edbea0 (old id 4362504)
alternative location
http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A752004&dswid=-1767
date added to LUP
2014-03-25 14:50:01
date last changed
2017-01-01 05:32:00
@article{569475f0-b4ed-456f-a349-a793f5edbea0,
  abstract     = {The article focuses on lifestyle entrepreneurship, characterised by a balancing work between personal lifestyle motives and economic motives. It builds on a qualitative study of business owners who have realized a life dream of starting a countryside business in the tourism and hospitality industry in Sweden. Through the notion of "balancing work", the analysis focuses on the tension between a personal life sphere and a market. In particular, the analysis highlights how the notion of "the life dream" emerges as a narrative practice of self-realization, simultaneously as it is offered as an experience product. The analysis demonstrates how the entrepreneurs balance between personal stories of togetherness and marketing practices, between images of right and wrong commodification, and between constraining working conditions and a popular image of the successful entrepreneur, reinforced by a political discourse on rural entrepreneurship. It is concluded that balancing work between personal identities and economic practices is a practice of valuation, offering new insights into working conditions and markets situated in the intersection between markets and personal life spheres.},
  author       = {Andersson Cederholm, Erika and Sjöholm, Carina},
  issn         = {2002-066X},
  keyword      = {dream,life,self-realization,valuation,Lifestyle entrepreneur,rural tourism},
  language     = {swe},
  number       = {2},
  pages        = {137--156},
  publisher    = {Sociologisk Forskning},
  series       = {Sociologisk Forskning},
  title        = {Att leva och sälja sin dröm - livsstilsföretagaren mellan familjeliv, marknad och politisk retorik},
  volume       = {51},
  year         = {2014},
}