Advanced

Can Mobility Management Campaigning Contribute to Pro-Environmental Behaviour in General? Development of an Analytical Tool

Winslott Hiselius, Lena LU (2014) In Promet: Traffic and Transportation 26(3). p.257-264
Abstract
This paper brings to the fore the importance of a holistic approach to attaining a general pro-environmental behavioural change in order to reduce carbon emissions and the need to strive for a spillover of pro-environmental behaviour from one area to another. An adjusted version of the MaxSEM model is developed to capture differences in stages of behavioural change regarding environmental load on entering a Mobility Management campaign and one year after. The analytical tool is applied on two test samples in order to illustrate the tool and possible difficulties and methodological challenges. The test samples consist of participants in Mobility Management campaigns with personal incentives in two cities in Sweden. The application of the... (More)
This paper brings to the fore the importance of a holistic approach to attaining a general pro-environmental behavioural change in order to reduce carbon emissions and the need to strive for a spillover of pro-environmental behaviour from one area to another. An adjusted version of the MaxSEM model is developed to capture differences in stages of behavioural change regarding environmental load on entering a Mobility Management campaign and one year after. The analytical tool is applied on two test samples in order to illustrate the tool and possible difficulties and methodological challenges. The test samples consist of participants in Mobility Management campaigns with personal incentives in two cities in Sweden. The application of the tool indicates e.g. that the timing of the survey is important and that there is need to upscale the MM-campaigns, in order to further discuss and analyse the effects of voluntary mobility measures in other domains. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
attitudes, change of behaviour, MaxSEM, Mobility Management
in
Promet: Traffic and Transportation
volume
26
issue
3
pages
257 - 264
publisher
Faculty of Transport and Traffic Sciences at the University of Zagreb
external identifiers
  • wos:000339135600008
  • scopus:84937347113
ISSN
0353-5320
DOI
10.7307/ptt.v26i3.1374
language
English
LU publication?
yes
id
616b943d-827c-4dd6-ab32-9a301be58fb0 (old id 4598858)
date added to LUP
2014-09-05 11:03:43
date last changed
2017-01-01 05:58:13
@article{616b943d-827c-4dd6-ab32-9a301be58fb0,
  abstract     = {This paper brings to the fore the importance of a holistic approach to attaining a general pro-environmental behavioural change in order to reduce carbon emissions and the need to strive for a spillover of pro-environmental behaviour from one area to another. An adjusted version of the MaxSEM model is developed to capture differences in stages of behavioural change regarding environmental load on entering a Mobility Management campaign and one year after. The analytical tool is applied on two test samples in order to illustrate the tool and possible difficulties and methodological challenges. The test samples consist of participants in Mobility Management campaigns with personal incentives in two cities in Sweden. The application of the tool indicates e.g. that the timing of the survey is important and that there is need to upscale the MM-campaigns, in order to further discuss and analyse the effects of voluntary mobility measures in other domains.},
  author       = {Winslott Hiselius, Lena},
  issn         = {0353-5320},
  keyword      = {attitudes,change of behaviour,MaxSEM,Mobility Management},
  language     = {eng},
  number       = {3},
  pages        = {257--264},
  publisher    = {Faculty of Transport and Traffic Sciences at the University of Zagreb},
  series       = {Promet: Traffic and Transportation},
  title        = {Can Mobility Management Campaigning Contribute to Pro-Environmental Behaviour in General? Development of an Analytical Tool},
  url          = {http://dx.doi.org/10.7307/ptt.v26i3.1374},
  volume       = {26},
  year         = {2014},
}