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Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.

Zarrouk, Moncef LU ; Gottsäter, Anders LU ; Malina, Martin LU and Holst, Jan LU (2014) In Journal of Medical Screening 21(4). p.216-218
Abstract
To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Journal of Medical Screening
volume
21
issue
4
pages
216 - 218
publisher
Royal Society of Medicine Press
external identifiers
  • pmid:25118161
  • wos:000344378200008
  • scopus:84927630776
ISSN
1475-5793
DOI
10.1177/0969141314548204
language
English
LU publication?
yes
id
bc5b67a1-4334-4136-ad90-30359e2f6908 (old id 4614801)
alternative location
http://www.ncbi.nlm.nih.gov/pubmed/25118161?dopt=Abstract
date added to LUP
2014-09-06 23:04:51
date last changed
2017-01-01 03:11:47
@article{bc5b67a1-4334-4136-ad90-30359e2f6908,
  abstract     = {To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.},
  author       = {Zarrouk, Moncef and Gottsäter, Anders and Malina, Martin and Holst, Jan},
  issn         = {1475-5793},
  language     = {eng},
  number       = {4},
  pages        = {216--218},
  publisher    = {Royal Society of Medicine Press},
  series       = {Journal of Medical Screening},
  title        = {Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.},
  url          = {http://dx.doi.org/10.1177/0969141314548204},
  volume       = {21},
  year         = {2014},
}