Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.
(2014) In Journal of Medical Screening 21(4). p.216-218- Abstract
- To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/4614801
- author
- Zarrouk, Moncef LU ; Gottsäter, Anders LU ; Malina, Martin LU and Holst, Jan LU
- organization
- publishing date
- 2014
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Journal of Medical Screening
- volume
- 21
- issue
- 4
- pages
- 216 - 218
- publisher
- Royal Society of Medicine Press
- external identifiers
-
- pmid:25118161
- wos:000344378200008
- scopus:84927630776
- pmid:25118161
- ISSN
- 1475-5793
- DOI
- 10.1177/0969141314548204
- language
- English
- LU publication?
- yes
- id
- bc5b67a1-4334-4136-ad90-30359e2f6908 (old id 4614801)
- alternative location
- http://www.ncbi.nlm.nih.gov/pubmed/25118161?dopt=Abstract
- date added to LUP
- 2016-04-01 10:00:46
- date last changed
- 2022-01-25 18:54:57
@article{bc5b67a1-4334-4136-ad90-30359e2f6908, abstract = {{To improve compliance with abdominal aortic aneurysm (AAA) screening in low compliance areas, individually tailored invitations were developed in collaboration with a professional advertising agency. Compliance increased in two intervention municipalities from 71.4% in 2010-2012 to 78.1% in 2013 (p = 0.025), and was then higher [odds ratio 1.7; 95% confidence interval 1.1-2.6; p = 0.013] than in two control municipalities in which compliance was unchanged (417/552 [75.5%] in 2010-12 and 122/180 [67.8%] in 2013). Compliance with AAA-screening can be increased by collaboration with a professional advertising agency, albeit at a comparably high cost.}}, author = {{Zarrouk, Moncef and Gottsäter, Anders and Malina, Martin and Holst, Jan}}, issn = {{1475-5793}}, language = {{eng}}, number = {{4}}, pages = {{216--218}}, publisher = {{Royal Society of Medicine Press}}, series = {{Journal of Medical Screening}}, title = {{Academic vascular unit collaboration with advertising agency yields higher compliance in screening for abdominal aortic aneurysm.}}, url = {{http://dx.doi.org/10.1177/0969141314548204}}, doi = {{10.1177/0969141314548204}}, volume = {{21}}, year = {{2014}}, }