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Design thinking to enhance the sustainable business modelling process – A workshop based on a value mapping process

Geissdoerfer, Martin; Bocken, Nancy M.P. LU and Hultink, Erik Jan (2016) In Journal of Cleaner Production 135. p.1218-1232
Abstract

Sustainable business model innovation is an emerging topic, but only few tools are currently available to assist companies in sustainable business modelling. This paper works towards closing this gap by bringing together ‘design thinking’ and ‘sustainable business model innovation’ to refine the creative process of developing sustainable value propositions and improve the overall business modelling process. This paper proposes a new workshop framework based on a value mapping process, which was developed by literature synthesis, expert interviews, and multiple workshops. The framework was transferred into a workshop routine and subsequently tested with companies and students. The resulting ‘Value Ideation’ process comprises value... (More)

Sustainable business model innovation is an emerging topic, but only few tools are currently available to assist companies in sustainable business modelling. This paper works towards closing this gap by bringing together ‘design thinking’ and ‘sustainable business model innovation’ to refine the creative process of developing sustainable value propositions and improve the overall business modelling process. This paper proposes a new workshop framework based on a value mapping process, which was developed by literature synthesis, expert interviews, and multiple workshops. The framework was transferred into a workshop routine and subsequently tested with companies and students. The resulting ‘Value Ideation’ process comprises value ideation, value opportunity selection, and value proposition prototyping. The integration of design thinking into the innovation process helps to create additional forms of value and include formerly underserved stakeholders in the value proposition. Thus, the Value Ideation process helps companies to improve their performance while becoming more sustainable. Workshop evaluations revealed that the Value Ideation process assists companies in enhancing their value proposition by including positive economic, societal, and environmental value and a wider range of stakeholder interests. The ‘design thinking’ elements stimulate the ideation process and help to harmonise often conflicting stakeholder interests.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Business model innovation, Corporate sustainability, Design thinking, Failed value exchanges, Value creation, Value ideation
in
Journal of Cleaner Production
volume
135
pages
15 pages
publisher
Elsevier
external identifiers
  • scopus:84990913387
ISSN
0959-6526
DOI
10.1016/j.jclepro.2016.07.020
language
English
LU publication?
yes
id
466f6d52-19d6-418c-ba02-b6b199a50c7d
date added to LUP
2018-04-11 11:06:10
date last changed
2018-10-28 04:52:22
@article{466f6d52-19d6-418c-ba02-b6b199a50c7d,
  abstract     = {<p>Sustainable business model innovation is an emerging topic, but only few tools are currently available to assist companies in sustainable business modelling. This paper works towards closing this gap by bringing together ‘design thinking’ and ‘sustainable business model innovation’ to refine the creative process of developing sustainable value propositions and improve the overall business modelling process. This paper proposes a new workshop framework based on a value mapping process, which was developed by literature synthesis, expert interviews, and multiple workshops. The framework was transferred into a workshop routine and subsequently tested with companies and students. The resulting ‘Value Ideation’ process comprises value ideation, value opportunity selection, and value proposition prototyping. The integration of design thinking into the innovation process helps to create additional forms of value and include formerly underserved stakeholders in the value proposition. Thus, the Value Ideation process helps companies to improve their performance while becoming more sustainable. Workshop evaluations revealed that the Value Ideation process assists companies in enhancing their value proposition by including positive economic, societal, and environmental value and a wider range of stakeholder interests. The ‘design thinking’ elements stimulate the ideation process and help to harmonise often conflicting stakeholder interests.</p>},
  author       = {Geissdoerfer, Martin and Bocken, Nancy M.P. and Hultink, Erik Jan},
  issn         = {0959-6526},
  keyword      = {Business model innovation,Corporate sustainability,Design thinking,Failed value exchanges,Value creation,Value ideation},
  language     = {eng},
  month        = {11},
  pages        = {1218--1232},
  publisher    = {Elsevier},
  series       = {Journal of Cleaner Production},
  title        = {Design thinking to enhance the sustainable business modelling process – A workshop based on a value mapping process},
  url          = {http://dx.doi.org/10.1016/j.jclepro.2016.07.020},
  volume       = {135},
  year         = {2016},
}