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Urban atmospheres as brandscapes and lived experiences

Löfgren, Orvar LU (2014) In Place Branding and Public Diplomacy 10(4). p.255-266
Abstract
In recent years the concept of urban atmosphere seems to appear everywhere – discussed as a marketing strategy, part of an eventscape, a crucial element in place-marketing or a key feature in the production of brandscapes. An attractive city should contain settings with attractive atmosphere or ambiance.

This paper discusses what we can learn from this rapid expansion. What happens when the elusive phenomenon of atmospheres becomes part of planning and performance in new and old cities? Atmospheres are difficult to pre-fabricate, to sustain or control. Drawing on an ongoing research project on the making and un-making of urban atmospheres I will discuss different approaches to the study of such sensory landscape. I track the... (More)
In recent years the concept of urban atmosphere seems to appear everywhere – discussed as a marketing strategy, part of an eventscape, a crucial element in place-marketing or a key feature in the production of brandscapes. An attractive city should contain settings with attractive atmosphere or ambiance.

This paper discusses what we can learn from this rapid expansion. What happens when the elusive phenomenon of atmospheres becomes part of planning and performance in new and old cities? Atmospheres are difficult to pre-fabricate, to sustain or control. Drawing on an ongoing research project on the making and un-making of urban atmospheres I will discuss different approaches to the study of such sensory landscape. I track the travels of the concept of atmosphere both in academic research and among practitioners in city planning and branding. Two cases of intensive branding in Denmark and Sweden are followed as they are transformed over a decade of city development. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Key words: urban atmosphere, experience economy, branding, ethnography, affect
in
Place Branding and Public Diplomacy
volume
10
issue
4
pages
255 - 266
publisher
Palgrave Macmillan
ISSN
1751-8040
DOI
10.1057/pb.2014.26
language
English
LU publication?
yes
id
6c17daf4-11aa-430b-b90e-f6bd2d65b9af (old id 4813165)
alternative location
http://www.palgrave-journals.com/pb/journal/v10/n4/pdf/pb201426a.pdf
date added to LUP
2014-11-25 10:45:46
date last changed
2016-04-15 17:00:03
@article{6c17daf4-11aa-430b-b90e-f6bd2d65b9af,
  abstract     = {In recent years the concept of urban atmosphere seems to appear everywhere – discussed as a marketing strategy, part of an eventscape, a crucial element in place-marketing or a key feature in the production of brandscapes. An attractive city should contain settings with attractive atmosphere or ambiance.<br/><br>
	This paper discusses what we can learn from this rapid expansion. What happens when the elusive phenomenon of atmospheres becomes part of planning and performance in new and old cities? Atmospheres are difficult to pre-fabricate, to sustain or control. Drawing on an ongoing research project on the making and un-making of urban atmospheres I will discuss different approaches to the study of such sensory landscape. I track the travels of the concept of atmosphere both in academic research and among practitioners in city planning and branding. Two cases of intensive branding in Denmark and Sweden are followed as they are transformed over a decade of city development.},
  author       = {Löfgren, Orvar},
  issn         = {1751-8040},
  keyword      = {Key words: urban atmosphere,experience economy,branding,ethnography,affect},
  language     = {eng},
  number       = {4},
  pages        = {255--266},
  publisher    = {Palgrave Macmillan},
  series       = {Place Branding and Public Diplomacy},
  title        = {Urban atmospheres as brandscapes and lived experiences},
  url          = {http://dx.doi.org/10.1057/pb.2014.26},
  volume       = {10},
  year         = {2014},
}