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Rethinking ethics in city branding : from competition to vulnerability. Lessons from Venice and Gothenburg

Cassinger, Cecilia LU orcid and Porzionato, Monica LU (2025) p.15-28
Abstract

In this chapter we propose a novel ethical approach to city branding based on a relational understanding of vulnerability. We rethink the prevailing ethics of competition and competitiveness in the field by demonstrating its limitations for contributing positively to urban sustainable development. An ethics of vulnerability approach is outlined based on principles of performativity, interdependence, and relationality, and an obligation to care for the vulnerable.

Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Competition, Ethics, Feminism, Relationality, Sustainability, Vulnerability
host publication
City Branding : Concepts and Tools for Reputation Management and Tourism Development - Concepts and Tools for Reputation Management and Tourism Development
editor
Deffner, Alex and Kavaratzis, Mihalis
pages
14 pages
publisher
Edward Elgar Publishing Ltd.
external identifiers
  • scopus:105005682585
ISBN
9781035347537
9781035347544
DOI
10.4337/9781035347544.00009
project
Rethinking urban tourism development: Dealing with sustainability in the age of over-tourism
language
English
LU publication?
yes
id
48f189c2-f3d1-4566-876f-68462d97347f
date added to LUP
2023-10-07 13:49:50
date last changed
2025-07-13 07:43:15
@inbook{48f189c2-f3d1-4566-876f-68462d97347f,
  abstract     = {{<p>In this chapter we propose a novel ethical approach to city branding based on a relational understanding of vulnerability. We rethink the prevailing ethics of competition and competitiveness in the field by demonstrating its limitations for contributing positively to urban sustainable development. An ethics of vulnerability approach is outlined based on principles of performativity, interdependence, and relationality, and an obligation to care for the vulnerable.</p>}},
  author       = {{Cassinger, Cecilia and Porzionato, Monica}},
  booktitle    = {{City Branding : Concepts and Tools for Reputation Management and Tourism Development}},
  editor       = {{Deffner, Alex and Kavaratzis, Mihalis}},
  isbn         = {{9781035347537}},
  keywords     = {{Competition; Ethics; Feminism; Relationality; Sustainability; Vulnerability}},
  language     = {{eng}},
  month        = {{02}},
  pages        = {{15--28}},
  publisher    = {{Edward Elgar Publishing Ltd.}},
  title        = {{Rethinking ethics in city branding : from competition to vulnerability. Lessons from Venice and Gothenburg}},
  url          = {{http://dx.doi.org/10.4337/9781035347544.00009}},
  doi          = {{10.4337/9781035347544.00009}},
  year         = {{2025}},
}