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Contextual Awareness on Organizational Crises : National Contexts and Crisis Attribution

Zhao, Hui LU (2019) In Public Relations Inquiry
Abstract
This study examines the influences of national contexts on crisis attribution to address the recent appeal for a more contextually sensitive perspective in crisis communication research. Specifically, this study revisits the Situational Crisis Communication Theory (SCCT) in the Chinese context by taking an online discussion on Weibo about a high-profile homicide in a McDonald’s restaurant as the case. Built on the framing theory and categorization of national contexts, an inductive framing analysis of 100 top forwarded posts demonstrates a complex negotiation process of context-embedded frames and its significant impacts on crisis attribution. The model of SCCT is then refined by integrating national contexts into the concept of... (More)
This study examines the influences of national contexts on crisis attribution to address the recent appeal for a more contextually sensitive perspective in crisis communication research. Specifically, this study revisits the Situational Crisis Communication Theory (SCCT) in the Chinese context by taking an online discussion on Weibo about a high-profile homicide in a McDonald’s restaurant as the case. Built on the framing theory and categorization of national contexts, an inductive framing analysis of 100 top forwarded posts demonstrates a complex negotiation process of context-embedded frames and its significant impacts on crisis attribution. The model of SCCT is then refined by integrating national contexts into the concept of “modifier.” Implications for both theory and practice are also discussed. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Organizational crisis, crisis communication, social media, crisis attribution, China, Situational Crisis Communication Theory (SCCT)
in
Public Relations Inquiry
pages
19 pages
publisher
SAGE Publications Inc.
external identifiers
  • scopus:85068600760
ISSN
2046-147X
DOI
10.1177/2046147X19845421
language
English
LU publication?
yes
id
4b6f630f-4e33-4d78-83ee-f56a1770041c
date added to LUP
2019-03-12 12:23:57
date last changed
2019-08-14 04:33:37
@article{4b6f630f-4e33-4d78-83ee-f56a1770041c,
  abstract     = {This study examines the influences of national contexts on crisis attribution to address the recent appeal for a more contextually sensitive perspective in crisis communication research. Specifically, this study revisits the Situational Crisis Communication Theory (SCCT) in the Chinese context by taking an online discussion on Weibo about a high-profile homicide in a McDonald’s restaurant as the case. Built on the framing theory and categorization of national contexts, an inductive framing analysis of 100 top forwarded posts demonstrates a complex negotiation process of context-embedded frames and its significant impacts on crisis attribution. The model of SCCT is then refined by integrating national contexts into the concept of “modifier.” Implications for both theory and practice are also discussed. },
  author       = {Zhao, Hui},
  issn         = {2046-147X},
  keyword      = {Organizational crisis,crisis communication,social media,crisis attribution,China,Situational Crisis Communication Theory (SCCT)},
  language     = {eng},
  month        = {07},
  pages        = {19},
  publisher    = {SAGE Publications Inc.},
  series       = {Public Relations Inquiry},
  title        = {Contextual Awareness on Organizational Crises : National Contexts and Crisis Attribution},
  url          = {http://dx.doi.org/10.1177/2046147X19845421},
  year         = {2019},
}