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Market Introduction Strategies from the perspective of EV Unit and Charging Network Complementarities : -A Study of the Swedish Market

Johansson, Magnus LU (2015) European Battery, Hybrid and Fuel Cell Electric Vehicle Congress
Brussels, Belgium
Abstract
This paper examines the complementarity between the market for electric vehicles and fast charging on the Swedish market from the introduction of these technologies on the market until the third quarter 2015. Three ecosystems are identified based on the standards Chademo, CCS and the Tesla proprietary charging technology. The analysis points to the need for studying markets for electric vehicles and charging services as ecosystems and two-sided markets. Of particular interest is the difference between the Chademo and CCS ecosystems where automotive OEMs have limited control of the charging market versus the Tesla proprietary ecosystem. The differences in market introduction between these ecosystem strategies are identified and illustrated... (More)
This paper examines the complementarity between the market for electric vehicles and fast charging on the Swedish market from the introduction of these technologies on the market until the third quarter 2015. Three ecosystems are identified based on the standards Chademo, CCS and the Tesla proprietary charging technology. The analysis points to the need for studying markets for electric vehicles and charging services as ecosystems and two-sided markets. Of particular interest is the difference between the Chademo and CCS ecosystems where automotive OEMs have limited control of the charging market versus the Tesla proprietary ecosystem. The differences in market introduction between these ecosystem strategies are identified and illustrated through utilizing previously established models of analysis for two-sided markets as well as the introduction of new measures for analysis on these specific markets. The findings have implications for further research as well as for practitioners and policy makers. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
BEV, PHEV, charging, market, standardization
conference name
European Battery, Hybrid and Fuel Cell Electric Vehicle Congress<br/>Brussels, Belgium
conference location
Brussels, Belgium
conference dates
2015-12-02 - 2015-12-05
language
English
LU publication?
yes
id
4dee25e7-1e76-475a-8bc6-071a719f64d2
date added to LUP
2021-03-31 14:18:31
date last changed
2021-03-31 15:19:17
@misc{4dee25e7-1e76-475a-8bc6-071a719f64d2,
  abstract     = {This paper examines the complementarity between the market for electric vehicles and fast charging on the Swedish market from the introduction of these technologies on the market until the third quarter 2015. Three ecosystems are identified based on the standards Chademo, CCS and the Tesla proprietary charging technology. The analysis points to the need for studying markets for electric vehicles and charging services as ecosystems and two-sided markets. Of particular interest is the difference between the Chademo and CCS ecosystems where automotive OEMs have limited control of the charging market versus the Tesla proprietary ecosystem. The differences in market introduction between these ecosystem strategies are identified and illustrated through utilizing previously established models of analysis for two-sided markets as well as the introduction of new measures for analysis on these specific markets. The findings have implications for further research as well as for practitioners and policy makers.},
  author       = {Johansson, Magnus},
  language     = {eng},
  month        = {12},
  title        = {Market Introduction Strategies from the perspective of EV Unit and Charging Network Complementarities : -A Study of the Swedish Market},
  year         = {2015},
}