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Med blick på nätnyheter. Ögonrörelsestudier av läsning i nätbaserade tidningar. (Looking at the net news. Eye tracking study of net paper reading)

Holsanova, Jana LU (2004) In Mediekulturer : hybrider och förvandlingar
Abstract
How do readers interact with net papers? Does the new medium influence our way of searching for news? Does net-paper reading differ from newspaper reading? 12 users were asked to read 2 net-papers at their own pace. The aim of the study was partly to analyse reading behaviour on the Internet, partly to understand some of the underlying rationale and motivation of the behaviour. To achieve this aim, we used a combination of three methods: (i) eye tracking, (ii) retrospective verbal protocols supported by the replay of the interaction and (iii) interview data. In our analysis, we focus both on the readers' actual interaction with net papers (their reading paths, entry points, scanning and reading activities, orienting and navigating) and on... (More)
How do readers interact with net papers? Does the new medium influence our way of searching for news? Does net-paper reading differ from newspaper reading? 12 users were asked to read 2 net-papers at their own pace. The aim of the study was partly to analyse reading behaviour on the Internet, partly to understand some of the underlying rationale and motivation of the behaviour. To achieve this aim, we used a combination of three methods: (i) eye tracking, (ii) retrospective verbal protocols supported by the replay of the interaction and (iii) interview data. In our analysis, we focus both on the readers' actual interaction with net papers (their reading paths, entry points, scanning and reading activities, orienting and navigating) and on their reflections, experiences, comments and attitudes towards the new medium. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
in
Mediekulturer : hybrider och förvandlingar
editor
Holmberg, Claes-Göran and Svensson, Jan
publisher
Carlsson Bokförlag
ISBN
91-7203-630-3
language
Swedish
LU publication?
yes
id
4a095613-8e13-45a5-9956-ca765e3dc12b (old id 528568)
date added to LUP
2007-09-26 08:57:13
date last changed
2016-04-16 09:59:22
@inbook{4a095613-8e13-45a5-9956-ca765e3dc12b,
  abstract     = {How do readers interact with net papers? Does the new medium influence our way of searching for news? Does net-paper reading differ from newspaper reading? 12 users were asked to read 2 net-papers at their own pace. The aim of the study was partly to analyse reading behaviour on the Internet, partly to understand some of the underlying rationale and motivation of the behaviour. To achieve this aim, we used a combination of three methods: (i) eye tracking, (ii) retrospective verbal protocols supported by the replay of the interaction and (iii) interview data. In our analysis, we focus both on the readers' actual interaction with net papers (their reading paths, entry points, scanning and reading activities, orienting and navigating) and on their reflections, experiences, comments and attitudes towards the new medium.},
  author       = {Holsanova, Jana},
  editor       = {Holmberg, Claes-Göran and Svensson, Jan},
  isbn         = {91-7203-630-3},
  language     = {swe},
  publisher    = {Carlsson Bokförlag},
  series       = {Mediekulturer : hybrider och förvandlingar},
  title        = {Med blick på nätnyheter. Ögonrörelsestudier av läsning i nätbaserade tidningar. (Looking at the net news. Eye tracking study of net paper reading)},
  year         = {2004},
}