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Temples and the religious economy

Lang, Graeme ; Chen, Selina and Ragvald, Lars LU (2005)
Abstract
Temples in China participate in the competition for believers and are active players in the

religious economy. The managers of the most successful new temples engage in strategic decision

making about marketing, promotion, innovation, and public activities to increase the visibility

and appeal of their temples. We illustrate with examples and data from our studies of eight new

temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late

1980s and 2004.
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
religious economy, China, temples
host publication
State, Market, and Religions in Chinese Societies
editor
Yang, Fenggang and Tamney, Josheph B.
publisher
Brill Academic Publishers
ISBN
90-04-14597-4
language
English
LU publication?
yes
id
7a25ef81-baef-4b8f-9478-761850570b27 (old id 536888)
alternative location
http://www.bepress.com/ijrr/vol1/iss1/art4
date added to LUP
2016-04-04 12:24:18
date last changed
2018-11-21 21:10:46
@inbook{7a25ef81-baef-4b8f-9478-761850570b27,
  abstract     = {Temples in China participate in the competition for believers and are active players in the <br/><br>
religious economy. The managers of the most successful new temples engage in strategic decision <br/><br>
making about marketing, promotion, innovation, and public activities to increase the visibility <br/><br>
and appeal of their temples. We illustrate with examples and data from our studies of eight new <br/><br>
temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late <br/><br>
1980s and 2004.},
  author       = {Lang, Graeme and Chen, Selina and Ragvald, Lars},
  booktitle    = {State, Market, and Religions in Chinese Societies},
  editor       = {Yang, Fenggang and Tamney, Josheph B.},
  isbn         = {90-04-14597-4},
  language     = {eng},
  publisher    = {Brill Academic Publishers},
  title        = {Temples and the religious economy},
  url          = {http://www.bepress.com/ijrr/vol1/iss1/art4},
  year         = {2005},
}