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Potential for Innovativeness: a tale of the Swiss watch industry

Tajeddini, Kayhan LU and Trueman, Myfanwy (2008) In Journal of Marketing Management 24(1-2). p.169-184
Abstract
This conceptual paper investigates the way in which some Swiss watch firms respond to innovativeness, their capacity to innovate, and their engagement in the innovation process. A purposeful (judgmental) stratified sampling method was employed, where in-depth interviews with thirteen marketing managers and owners, was carried out over a three-month period. Meaning units (MUs) were abstracted, to compare and discuss with the interviewees until a basic agreement of terms could be made. By providing tangible evidence of qualitative statements, this research suggests that if decision makers wish to influence business performance, they need to be aware of this comprehensive insight into the potential for innovativeness.
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author
publishing date
type
Contribution to specialist publication or newspaper
publication status
published
subject
keywords
Swiss watch industry, Qualitative research, Capacity to innovate, Innovativeness
categories
Popular Science
in
Journal of Marketing Management
volume
24
issue
1-2
pages
169 - 184
publisher
Westburn Publishers
external identifiers
  • scopus:84875621964
ISSN
0267-257X
DOI
10.1362/026725708X273984
language
English
LU publication?
no
id
a1a8f5ff-0b33-495e-a39d-900616251ccc (old id 5385676)
date added to LUP
2015-05-21 09:41:59
date last changed
2017-10-08 03:26:55
@misc{a1a8f5ff-0b33-495e-a39d-900616251ccc,
  abstract     = {This conceptual paper investigates the way in which some Swiss watch firms respond to innovativeness, their capacity to innovate, and their engagement in the innovation process. A purposeful (judgmental) stratified sampling method was employed, where in-depth interviews with thirteen marketing managers and owners, was carried out over a three-month period. Meaning units (MUs) were abstracted, to compare and discuss with the interviewees until a basic agreement of terms could be made. By providing tangible evidence of qualitative statements, this research suggests that if decision makers wish to influence business performance, they need to be aware of this comprehensive insight into the potential for innovativeness.},
  author       = {Tajeddini, Kayhan and Trueman, Myfanwy},
  issn         = {0267-257X},
  keyword      = {Swiss watch industry,Qualitative research,Capacity to innovate,Innovativeness},
  language     = {eng},
  number       = {1-2},
  pages        = {169--184},
  publisher    = {Westburn Publishers},
  series       = {Journal of Marketing Management},
  title        = {Potential for Innovativeness: a tale of the Swiss watch industry},
  url          = {http://dx.doi.org/10.1362/026725708X273984},
  volume       = {24},
  year         = {2008},
}