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- 2023
-
Mark
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
(
- Contribution to journal › Article
-
Mark
The Empty Body: Exploring the Destabilised Brand of a Racialised Space
(
- Contribution to journal › Article
- 2022
-
Mark
De-romanticising critical marketing theory : capitalist corruption as the Left’s Žižekean fantasy
(
- Contribution to journal › Article
-
Mark
Being innovative, fun, and green? Hedonic and environmental motivations in the use of green innovations
(
- Contribution to journal › Article
- 2019
-
Mark
Smart consumers come undone: Breakdowns in the process of digital agencing
(
- Contribution to journal › Article
- 2015
-
Mark
Masculinising domesticity: an investigation of men’s domestic foodwork
(
- Contribution to journal › Article
-
Mark
Brand transformation : a performative approach to brand regeneration
(
- Contribution to journal › Article
- 2013
-
Mark
From market orientation to brand orientation in the public sector
(
- Contribution to journal › Article
- 2009
-
Mark
Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies
(
- Contribution to journal › Article
- 2008
-
Mark
Potential for Innovativeness: a tale of the Swiss watch industry
(
- Contribution to specialist publication or newspaper › Specialist publication article