Smart consumers come undone: Breakdowns in the process of digital agencing
Fuentes, Christian LU
(2019)
In Journal of Marketing Management
35(15-16).
p.1542-1562
- Abstract
- While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could... (More)
- While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could not be adjusted to specific situations and consumer-assemblages. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/22f1a2ca-de00-4b1e-bd0f-f0e9edad4806
- author
- Fuentes, Christian
LU
- organization
- publishing date
- 2019-11-06
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- digital, consumer, Consumer Culture, market studies, Smartphone applications
- in
- Journal of Marketing Management
- volume
- 35
- issue
- 15-16
- pages
- 22 pages
- publisher
- Westburn Publishers
- external identifiers
-
- scopus:85074780375
- ISSN
- 0267-257X
- DOI
- 10.1080/0267257X.2019.1686050
- language
- English
- LU publication?
- yes
- id
- 22f1a2ca-de00-4b1e-bd0f-f0e9edad4806
- date added to LUP
- 2019-11-06 22:31:24
- date last changed
- 2024-06-12 04:16:26
@article{22f1a2ca-de00-4b1e-bd0f-f0e9edad4806,
abstract = {{While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could not be adjusted to specific situations and consumer-assemblages.}},
author = {{Fuentes, Christian}},
issn = {{0267-257X}},
keywords = {{digital; consumer; Consumer Culture; market studies; Smartphone applications}},
language = {{eng}},
month = {{11}},
number = {{15-16}},
pages = {{1542--1562}},
publisher = {{Westburn Publishers}},
series = {{Journal of Marketing Management}},
title = {{Smart consumers come undone: Breakdowns in the process of digital agencing}},
url = {{https://lup.lub.lu.se/search/files/71566748/18_Smart_consumers_come_undone_Fuentes.pdf}},
doi = {{10.1080/0267257X.2019.1686050}},
volume = {{35}},
year = {{2019}},
}