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- 2019
- From Mundane to Socially Significant Consumption : An Analysis of How Foodie Identity Work Spurs Market Formation
- 2017
- Inside the sharing economy : Material-discursive enactments of lending and borrowing in consumer culture
- Brand Culture : In Search of Identity
- Handelsstad i förvandling
- Brand as Violence
- 2016
- Play a Game, Save the Planet! Gamification as a Way to Promote Green Consumption
- 2015
- Att utforska detaljhandels gränser i Helsingborgsregionen
- Masculinising domesticity: an investigation of men’s domestic foodwork
- 2014
- Moving up, down or sideways? Exploring consumer experience of identity and status incongruence
- 2013
- Emerging Market (Sub)Systems and Consumption Field Refinement