Johan Gromark (Former)

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2022
Mark Brand orientation in action : Towards a relational approach
Gromark, Johan ^LU (2022) 161.
- Thesis › Doctoral thesis (compilation)
2020
Mark Brand orientation in action – A transformational learning intervention
Gromark, Johan ^LU (2020) In Journal of Business Research 119. p.412-422
- Contribution to journal › Article
2017
Mark Stockholm the narcissistic capital of sweden
Gromark, Johan ^LU (2017) p.126-140
- Chapter in Book/Report/Conference proceeding › Book chapter
2013
Mark From market orientation to brand orientation in the public sector
Gromark, Johan ^LU and Melin, Frans ^LU (2013) In Journal of Marketing Management 29(9-10). p.1099-1123
- Contribution to journal › Article
2011
Mark The underlying dimensions of brand orientation and its impact on financial performance
Gromark, Johan ^LU and Melin, Frans ^LU (2011) In Journal of Brand Management 18(6). p.394-410
- Contribution to journal › Article