The Empty Body: Exploring the Destabilised Brand of a Racialised Space
(2023) In Journal of Marketing Management 39(15-16). p.1477-1501- Abstract
- In this paper we understand cities today as commodified spaces
which must struggle at the intersection of cultural, ideological and
historical tensions. In order to explore and problematise
a contested city brand’s marketing effort, we engage in multiple
rounds of in-situ introspective reflections about a racialised city’s
place branding material. Based on the two authors’ separate analyses
of the same marketing material deriving from two separate
theoretical starting points, we engage in agonistic conversation
about how visible and invisible racialised tensions are represented.
We highlight how absences and (in)visibilities can be predominantly
understood as either colour-blindness or ideological... (More) - In this paper we understand cities today as commodified spaces
which must struggle at the intersection of cultural, ideological and
historical tensions. In order to explore and problematise
a contested city brand’s marketing effort, we engage in multiple
rounds of in-situ introspective reflections about a racialised city’s
place branding material. Based on the two authors’ separate analyses
of the same marketing material deriving from two separate
theoretical starting points, we engage in agonistic conversation
about how visible and invisible racialised tensions are represented.
We highlight how absences and (in)visibilities can be predominantly
understood as either colour-blindness or ideological fantasy.
We find, despite our contrasting theoretical orientations, that a city
brand is inevitably fractured and ruptured into ‘a’ non-identity or –
to paraphrase Deleuze and Guattari – an empty body. We argue how
achieving inclusive branding becomes an oxymoron as narratives
surrounding a city are themselves more or less diverse, contested
and polarised. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/491b572e-1bfa-40e5-91ba-bfb7af9ffb2a
- author
- Ulver, Sofia LU and Osanami Törngren, Sayaka
- organization
- publishing date
- 2023-08-23
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- place branding, commodified space, neoliberalism, race, colour-blindness, ideological fantasy
- in
- Journal of Marketing Management
- volume
- 39
- issue
- 15-16
- pages
- 25 pages
- publisher
- Westburn Publishers
- external identifiers
-
- scopus:85169078034
- ISSN
- 0267-257X
- DOI
- 10.1080/0267257X.2023.2249475
- language
- English
- LU publication?
- yes
- id
- 491b572e-1bfa-40e5-91ba-bfb7af9ffb2a
- date added to LUP
- 2023-09-14 16:03:38
- date last changed
- 2024-01-09 15:46:22
@article{491b572e-1bfa-40e5-91ba-bfb7af9ffb2a, abstract = {{In this paper we understand cities today as commodified spaces<br/>which must struggle at the intersection of cultural, ideological and<br/>historical tensions. In order to explore and problematise<br/>a contested city brand’s marketing effort, we engage in multiple<br/>rounds of in-situ introspective reflections about a racialised city’s<br/>place branding material. Based on the two authors’ separate analyses<br/>of the same marketing material deriving from two separate<br/>theoretical starting points, we engage in agonistic conversation<br/>about how visible and invisible racialised tensions are represented.<br/>We highlight how absences and (in)visibilities can be predominantly<br/>understood as either colour-blindness or ideological fantasy.<br/>We find, despite our contrasting theoretical orientations, that a city<br/>brand is inevitably fractured and ruptured into ‘a’ non-identity or –<br/>to paraphrase Deleuze and Guattari – an empty body. We argue how<br/>achieving inclusive branding becomes an oxymoron as narratives<br/>surrounding a city are themselves more or less diverse, contested<br/>and polarised.}}, author = {{Ulver, Sofia and Osanami Törngren, Sayaka}}, issn = {{0267-257X}}, keywords = {{place branding; commodified space; neoliberalism; race; colour-blindness; ideological fantasy}}, language = {{eng}}, month = {{08}}, number = {{15-16}}, pages = {{1477--1501}}, publisher = {{Westburn Publishers}}, series = {{Journal of Marketing Management}}, title = {{The Empty Body: Exploring the Destabilised Brand of a Racialised Space}}, url = {{http://dx.doi.org/10.1080/0267257X.2023.2249475}}, doi = {{10.1080/0267257X.2023.2249475}}, volume = {{39}}, year = {{2023}}, }