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"We look within... So we can look up” – towards a nonviolent ethics of human brand co-creation

Porzionato, Monica LU and Cassinger, Cecilia LU (2022)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Human branding, influencers, brand co-creation, ethics, violence, vulnerability
host publication
Research Handbook on Brand Co-creation: Theory, Practice, and Ethical Implications
editor
Markovic, Stefan ; Gyrd-Jones, Richard ; Von Wallpach, Sylvia and Lindgreen, Adam
publisher
Edward Elgar Publishing
project
Rethinking urban tourism development: Dealing with sustainability in the age of over-tourism
language
English
LU publication?
yes
id
562f8048-6d1a-42db-b7b1-4f4ccc64b528
date added to LUP
2021-01-15 09:34:33
date last changed
2022-03-15 10:41:36
@inbook{562f8048-6d1a-42db-b7b1-4f4ccc64b528,
  author       = {{Porzionato, Monica and Cassinger, Cecilia}},
  booktitle    = {{Research Handbook on Brand Co-creation: Theory, Practice, and Ethical Implications}},
  editor       = {{Markovic, Stefan and Gyrd-Jones, Richard and Von Wallpach, Sylvia and Lindgreen, Adam}},
  keywords     = {{Human branding, influencers, brand co-creation, ethics, violence,  vulnerability}},
  language     = {{eng}},
  month        = {{03}},
  publisher    = {{Edward Elgar Publishing}},
  title        = {{"We look within... So we can look up” – towards a nonviolent ethics of human brand co-creation}},
  year         = {{2022}},
}