"We look within... So we can look up” – towards a nonviolent ethics of human brand co-creation
Porzionato, Monica LU and Cassinger, Cecilia LU
(2022)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/562f8048-6d1a-42db-b7b1-4f4ccc64b528
- author
- Porzionato, Monica
LU
and Cassinger, Cecilia
LU
- organization
- publishing date
- 2022-03-25
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Human branding, influencers, brand co-creation, ethics, violence, vulnerability
- host publication
- Research Handbook on Brand Co-creation: Theory, Practice, and Ethical Implications
- editor
- Markovic, Stefan ; Gyrd-Jones, Richard ; Von Wallpach, Sylvia and Lindgreen, Adam
- publisher
- Edward Elgar Publishing
- external identifiers
-
- scopus:85198570289
- project
- Rethinking urban tourism development: Dealing with sustainability in the age of over-tourism
- language
- English
- LU publication?
- yes
- id
- 562f8048-6d1a-42db-b7b1-4f4ccc64b528
- date added to LUP
- 2021-01-15 09:34:33
- date last changed
- 2025-01-14 21:03:12
@inbook{562f8048-6d1a-42db-b7b1-4f4ccc64b528,
author = {{Porzionato, Monica and Cassinger, Cecilia}},
booktitle = {{Research Handbook on Brand Co-creation: Theory, Practice, and Ethical Implications}},
editor = {{Markovic, Stefan and Gyrd-Jones, Richard and Von Wallpach, Sylvia and Lindgreen, Adam}},
keywords = {{Human branding, influencers, brand co-creation, ethics, violence, vulnerability}},
language = {{eng}},
month = {{03}},
publisher = {{Edward Elgar Publishing}},
title = {{"We look within... So we can look up” – towards a nonviolent ethics of human brand co-creation}},
year = {{2022}},
}