Examining the Effect of Market Orientation on Innovativeness
(2006) In Journal of Marketing Management 22(5-6). p.529-551- Abstract
- For the past decade innovativeness, as opposed to innovation, has received considerable attention in the academic literature as well as the corporate arena because it is considered to promote a competitive advantage. This study examines the link between innovativeness and performance of SMEs in the Swiss watch industry, in terms of customer orientation, competition orientation and inter-functional coordination. It uses performance measures such as market share, percentage of new product sales to total sales and return on investment (ROI), and has developed a new research scale of innovativeness. The results show that customer orientation has a positive effect on performance as well as the level of innovativeness in each company. There are... (More)
- For the past decade innovativeness, as opposed to innovation, has received considerable attention in the academic literature as well as the corporate arena because it is considered to promote a competitive advantage. This study examines the link between innovativeness and performance of SMEs in the Swiss watch industry, in terms of customer orientation, competition orientation and inter-functional coordination. It uses performance measures such as market share, percentage of new product sales to total sales and return on investment (ROI), and has developed a new research scale of innovativeness. The results show that customer orientation has a positive effect on performance as well as the level of innovativeness in each company. There are also strategic implications for CEOs and managers as far as the methodological limitations and future research directions are concerned. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5385662
- author
- Tajeddini, Kayhan LU ; Trueman, Myfanwy and Larsen, Gretchen
- publishing date
- 2006
- type
- Contribution to specialist publication or newspaper
- publication status
- published
- subject
- keywords
- interfunctional coordination, competitor and market orientation, customer, innovativeness, company performance
- categories
- Popular Science
- in
- Journal of Marketing Management
- volume
- 22
- issue
- 5-6
- pages
- 529 - 551
- publisher
- Taylor & Francis
- ISSN
- 0267-257X
- DOI
- 10.1362/026725706777978640
- language
- English
- LU publication?
- no
- id
- 569c5cb1-57af-4e42-8511-6e0b222cc87f (old id 5385662)
- date added to LUP
- 2016-04-01 11:36:08
- date last changed
- 2018-11-21 19:58:12
@misc{569c5cb1-57af-4e42-8511-6e0b222cc87f, abstract = {{For the past decade innovativeness, as opposed to innovation, has received considerable attention in the academic literature as well as the corporate arena because it is considered to promote a competitive advantage. This study examines the link between innovativeness and performance of SMEs in the Swiss watch industry, in terms of customer orientation, competition orientation and inter-functional coordination. It uses performance measures such as market share, percentage of new product sales to total sales and return on investment (ROI), and has developed a new research scale of innovativeness. The results show that customer orientation has a positive effect on performance as well as the level of innovativeness in each company. There are also strategic implications for CEOs and managers as far as the methodological limitations and future research directions are concerned.}}, author = {{Tajeddini, Kayhan and Trueman, Myfanwy and Larsen, Gretchen}}, issn = {{0267-257X}}, keywords = {{interfunctional coordination; competitor and market orientation; customer; innovativeness; company performance}}, language = {{eng}}, number = {{5-6}}, pages = {{529--551}}, publisher = {{Taylor & Francis}}, series = {{Journal of Marketing Management}}, title = {{Examining the Effect of Market Orientation on Innovativeness}}, url = {{http://dx.doi.org/10.1362/026725706777978640}}, doi = {{10.1362/026725706777978640}}, volume = {{22}}, year = {{2006}}, }