The Transformative Potential of the Craft Imaginary - A Study on Craft Brewing
(2024) In Academy of Management Proceedings 2024(1).- Abstract
- Craft has been a steady adversary to the proliferation of industrialization. As an imaginary of embodied work, mainly driven by intrinsic motivation and by a strive for excellence, craft is increasingly re-emerging in discussions on improving current forms of work. A common theme across research on craft is its potential to address alienation as one of the main pathologies of modern work. We study the potential of craft for de-alienating work through a case study of the Swedish craft beer community. We build our analysis on Hartmut Rosa’s socio-phenomenological concept of resonance, which provides a fine-grained framework for understanding how alienation can be countered through a re-appropriation of the self and the world. We explore how... (More)
- Craft has been a steady adversary to the proliferation of industrialization. As an imaginary of embodied work, mainly driven by intrinsic motivation and by a strive for excellence, craft is increasingly re-emerging in discussions on improving current forms of work. A common theme across research on craft is its potential to address alienation as one of the main pathologies of modern work. We study the potential of craft for de-alienating work through a case study of the Swedish craft beer community. We build our analysis on Hartmut Rosa’s socio-phenomenological concept of resonance, which provides a fine-grained framework for understanding how alienation can be countered through a re-appropriation of the self and the world. We explore how workers in the craft beer industry establish resonance along the axes of process, product, and community. However, we also find that resonant experiences along these axes are inherently precarious, and seemingly evading efforts for institutionalization. On the basis of these findings, we theorize the potential and pitfalls of organizational and social imaginaries to serve as a compass for transforming organizations and society. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5772b8aa-fe29-4235-b9e9-f2279c6db850
- author
- Schaefer, Stephan LU and Schneider, Anselm
- organization
- publishing date
- 2024
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Academy of Management Proceedings
- series title
- Academy of Management Proceedings
- editor
- Taneja, Sonia
- volume
- 2024
- issue
- 1
- publisher
- Academy of Management
- ISSN
- 0065-0668
- 2151-6561
- DOI
- 10.5465/AMPROC.2024.11731abstract
- language
- English
- LU publication?
- yes
- id
- 5772b8aa-fe29-4235-b9e9-f2279c6db850
- date added to LUP
- 2024-09-02 15:06:16
- date last changed
- 2024-09-03 09:17:07
@inproceedings{5772b8aa-fe29-4235-b9e9-f2279c6db850,
abstract = {{Craft has been a steady adversary to the proliferation of industrialization. As an imaginary of embodied work, mainly driven by intrinsic motivation and by a strive for excellence, craft is increasingly re-emerging in discussions on improving current forms of work. A common theme across research on craft is its potential to address alienation as one of the main pathologies of modern work. We study the potential of craft for de-alienating work through a case study of the Swedish craft beer community. We build our analysis on Hartmut Rosa’s socio-phenomenological concept of resonance, which provides a fine-grained framework for understanding how alienation can be countered through a re-appropriation of the self and the world. We explore how workers in the craft beer industry establish resonance along the axes of process, product, and community. However, we also find that resonant experiences along these axes are inherently precarious, and seemingly evading efforts for institutionalization. On the basis of these findings, we theorize the potential and pitfalls of organizational and social imaginaries to serve as a compass for transforming organizations and society.}},
author = {{Schaefer, Stephan and Schneider, Anselm}},
booktitle = {{Academy of Management Proceedings}},
editor = {{Taneja, Sonia}},
issn = {{0065-0668}},
language = {{eng}},
number = {{1}},
publisher = {{Academy of Management}},
series = {{Academy of Management Proceedings}},
title = {{The Transformative Potential of the Craft Imaginary - A Study on Craft Brewing}},
url = {{http://dx.doi.org/10.5465/AMPROC.2024.11731abstract}},
doi = {{10.5465/AMPROC.2024.11731abstract}},
volume = {{2024}},
year = {{2024}},
}