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Meditation, Magic and Spiritual Regeneration: Spas and the Mass Production of Serenity

O'Dell, Thomas LU (2005)
Abstract
This chapter investigates the tension between mass production and individual well-being, and how the actors who have positioned themselves in this market attract customers and meet their needs. In order to approach these questions, it is grounded in empirical material gathered from two specific spas and the cultural context in which they operate: Varberg Kurort Hotel & Spa and Hasseludden Conference &Yasuragi. The chapter begins by presenting the contours of Marcel Mauss's theory of magic. It uses 'magical rites', 'magical representations' and the concept of 'the magician' as the three primary metaphors. The chapter focuses on magical rites, magical representations and the magicians behind it all can actually helps to understand... (More)
This chapter investigates the tension between mass production and individual well-being, and how the actors who have positioned themselves in this market attract customers and meet their needs. In order to approach these questions, it is grounded in empirical material gathered from two specific spas and the cultural context in which they operate: Varberg Kurort Hotel & Spa and Hasseludden Conference &Yasuragi. The chapter begins by presenting the contours of Marcel Mauss's theory of magic. It uses 'magical rites', 'magical representations' and the concept of 'the magician' as the three primary metaphors. The chapter focuses on magical rites, magical representations and the magicians behind it all can actually helps to understand the dynamics of spas and the cultural economy we live in today. Magic is essentially the art of doing things, and magicians have always taken advantage of their know-how, their dexterity, their manual skill. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Economy, Culture, Magic, Spas
host publication
Magic, Culture and the New Economy
editor
Löfgren, Orvar and Willim, Robert
publisher
Berg Publishers
external identifiers
  • scopus:85095676663
ISBN
13 978 184520 090 9
language
English
LU publication?
yes
additional info
Republished by T&F 2020, eISBN: 9781003103196
id
c785ab63-34ac-43d8-997e-2eea72cf7363 (old id 581684)
date added to LUP
2016-04-04 11:05:21
date last changed
2020-12-08 04:57:29
@inbook{c785ab63-34ac-43d8-997e-2eea72cf7363,
  abstract     = {This chapter investigates the tension between mass production and individual well-being, and how the actors who have positioned themselves in this market attract customers and meet their needs. In order to approach these questions, it is grounded in empirical material gathered from two specific spas and the cultural context in which they operate: Varberg Kurort Hotel & Spa and Hasseludden Conference &Yasuragi. The chapter begins by presenting the contours of Marcel Mauss's theory of magic. It uses 'magical rites', 'magical representations' and the concept of 'the magician' as the three primary metaphors. The chapter focuses on magical rites, magical representations and the magicians behind it all can actually helps to understand the dynamics of spas and the cultural economy we live in today. Magic is essentially the art of doing things, and magicians have always taken advantage of their know-how, their dexterity, their manual skill.},
  author       = {O'Dell, Thomas},
  booktitle    = {Magic, Culture and the New Economy},
  editor       = {Löfgren, Orvar and Willim, Robert},
  isbn         = {13 978 184520 090 9},
  language     = {eng},
  publisher    = {Berg Publishers},
  title        = {Meditation, Magic and Spiritual Regeneration: Spas and the Mass Production of Serenity},
  year         = {2005},
}