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The role of relationships in start-up development

Mattsson, Jan; Helmersson, Helge LU and Standing, Craig (2018) In Journal of Strategic Marketing
Abstract

Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters... (More)

Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Critical Incident Technique, Relationships, start-ups, technology
in
Journal of Strategic Marketing
pages
24 pages
publisher
Routledge
external identifiers
  • scopus:85041211673
ISSN
0965-254X
DOI
10.1080/0965254X.2018.1430057
language
English
LU publication?
yes
id
58620555-3570-4ed8-b50c-15a51e2a224e
date added to LUP
2018-02-12 08:17:34
date last changed
2018-02-12 08:17:34
@article{58620555-3570-4ed8-b50c-15a51e2a224e,
  abstract     = {<p>Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.</p>},
  author       = {Mattsson, Jan and Helmersson, Helge and Standing, Craig},
  issn         = {0965-254X},
  keyword      = {Critical Incident Technique,Relationships,start-ups,technology},
  language     = {eng},
  month        = {01},
  pages        = {24},
  publisher    = {Routledge},
  series       = {Journal of Strategic Marketing},
  title        = {The role of relationships in start-up development},
  url          = {http://dx.doi.org/10.1080/0965254X.2018.1430057},
  year         = {2018},
}