The role of relationships in start-up development
(2019) In Journal of Strategic Marketing 27(7). p.559-582- Abstract
Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters... (More)
Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.
(Less)
- author
- Mattsson, Jan ; Helmersson, Helge LU and Standing, Craig
- organization
- publishing date
- 2019
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Critical Incident Technique, Relationships, start-ups, technology
- in
- Journal of Strategic Marketing
- volume
- 27
- issue
- 7
- pages
- 24 pages
- publisher
- Routledge
- external identifiers
-
- scopus:85041211673
- ISSN
- 0965-254X
- DOI
- 10.1080/0965254X.2018.1430057
- language
- English
- LU publication?
- yes
- id
- 58620555-3570-4ed8-b50c-15a51e2a224e
- date added to LUP
- 2018-02-12 08:17:34
- date last changed
- 2022-04-25 05:33:32
@article{58620555-3570-4ed8-b50c-15a51e2a224e,
abstract = {{<p>Relationships are important in the business start-up phase for a variety of reasons. Internal relationships can support knowledge exchange that determines the business model development and external relationships can facilitate a wide range of opportunities, support and insights. The paper explains the key relationships experienced by the founding team of a recently formed Swedish digital trading platform. Data were gathered through a self-reporting diary approach based on the Critical Incident Technique format and texts were analysed by the Pertex text-analytic software. The findings explain how important relationships were formed during the initial start-up period targeting international expansion. Interaction with early adopters enabled a rapid evolution of the business platform with the aim to build a community of users to support development.</p>}},
author = {{Mattsson, Jan and Helmersson, Helge and Standing, Craig}},
issn = {{0965-254X}},
keywords = {{Critical Incident Technique; Relationships; start-ups; technology}},
language = {{eng}},
number = {{7}},
pages = {{559--582}},
publisher = {{Routledge}},
series = {{Journal of Strategic Marketing}},
title = {{The role of relationships in start-up development}},
url = {{http://dx.doi.org/10.1080/0965254X.2018.1430057}},
doi = {{10.1080/0965254X.2018.1430057}},
volume = {{27}},
year = {{2019}},
}