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2024
Mark Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
Hollebeek, Linda D. ^LU ; Parts, Oliver ; Urbonavicius, Sigitas ; Riisalu, Rein ; Adomaviciute-Sakalauske, Karina and Jansson, Johan ^LU (2024) In Journal of Strategic Marketing 32(8). p.1415-1434
- Contribution to journal › Article
2019
Mark The role of relationships in start-up development
Mattsson, Jan ; Helmersson, Helge ^LU and Standing, Craig (2019) In Journal of Strategic Marketing 27(7). p.559-582
- Contribution to journal › Article
2001
Mark International alliances: how they contribute to managing the interorganizational challenges of globalisation
Elg, Ulf ^LU and Johansson, Ulf ^LU (2001) In Journal of Strategic Marketing 9. p.1-18
- Contribution to journal › Article