Advanced

Arguing for a license to operate: the case of the Swedish wind power industry

Corvellec, Hervé LU (2007) In Corporate Communications 12(2). p.129-144
Abstract
Abstract

Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a

license to operate for new ventures.

Design/methodology/approach – The design, which addresses the issue at the industry level,

consists of a case study of the ways in which power developers argue for the development of wind

energy in Sweden.

Findings – The study shows that wind power developers proffer a necessity-ability-acceptability

line of argument that relies not only on the convincing character of claims grounded in premises, but

also on the persuasive character of values, knowledge and opinion likely to win the adherence of

the audience.

... (More)
Abstract

Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a

license to operate for new ventures.

Design/methodology/approach – The design, which addresses the issue at the industry level,

consists of a case study of the ways in which power developers argue for the development of wind

energy in Sweden.

Findings – The study shows that wind power developers proffer a necessity-ability-acceptability

line of argument that relies not only on the convincing character of claims grounded in premises, but

also on the persuasive character of values, knowledge and opinion likely to win the adherence of

the audience.

Research limitations/implications – From a theoretical perspective, this is an illustration of the

relevance of bridging the divide between argumentation theories in tune with formal or informal logic

and those oriented toward rhetoric and the social practice of communication.

Practical implications – More practically, the paper suggests that in order to obtain a license to

operate, managers need to combine and balance in their practice of argumentation a logical approach

to factual knowledge with a situational sense for the rhetoric favored by the audience.

Originality/value – This study emphasizes the key role played by argumentation in corporate

communication. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
wind power, licensing, corporate ventures, Sweden
in
Corporate Communications
volume
12
issue
2
pages
129 - 144
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:34247372203
ISSN
1356-3289
language
English
LU publication?
yes
id
750a1024-9a4c-4df9-a8a5-15b52361da71 (old id 598679)
date added to LUP
2007-12-10 15:31:35
date last changed
2017-08-27 05:27:17
@article{750a1024-9a4c-4df9-a8a5-15b52361da71,
  abstract     = {Abstract<br/><br>
Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a<br/><br>
license to operate for new ventures.<br/><br>
Design/methodology/approach – The design, which addresses the issue at the industry level,<br/><br>
consists of a case study of the ways in which power developers argue for the development of wind<br/><br>
energy in Sweden.<br/><br>
Findings – The study shows that wind power developers proffer a necessity-ability-acceptability<br/><br>
line of argument that relies not only on the convincing character of claims grounded in premises, but<br/><br>
also on the persuasive character of values, knowledge and opinion likely to win the adherence of<br/><br>
the audience.<br/><br>
Research limitations/implications – From a theoretical perspective, this is an illustration of the<br/><br>
relevance of bridging the divide between argumentation theories in tune with formal or informal logic<br/><br>
and those oriented toward rhetoric and the social practice of communication.<br/><br>
Practical implications – More practically, the paper suggests that in order to obtain a license to<br/><br>
operate, managers need to combine and balance in their practice of argumentation a logical approach<br/><br>
to factual knowledge with a situational sense for the rhetoric favored by the audience.<br/><br>
Originality/value – This study emphasizes the key role played by argumentation in corporate<br/><br>
communication.},
  author       = {Corvellec, Hervé},
  issn         = {1356-3289},
  keyword      = {wind power,licensing,corporate ventures,Sweden},
  language     = {eng},
  number       = {2},
  pages        = {129--144},
  publisher    = {Emerald Group Publishing Limited},
  series       = {Corporate Communications},
  title        = {Arguing for a license to operate: the case of the Swedish wind power industry},
  volume       = {12},
  year         = {2007},
}