Clarifying and expanding the theory typology : A reply to readers’ comments
(2021) In Marketing Theory 21(3). p.433-440- Abstract
We all want to develop impactful and valuable theories, but what do we mean by ‘theory’? In this piece, we reply to the four readers’ comments on a recent paper in which we propose a theory typology that, in comparison to existing literature, offers a considerably broader, more pluralistic and, at the same time, more precise definition of the meaning(s) of ‘theory’ within academia. In their comments, the readers raise several insightful points that encourage us to further clarify the theory typology, as well as to expand on how it can be useful for researchers in marketing and social science more broadly.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/5c5a5a77-c586-4c43-ae57-ff6cddcc763e
- author
- Sandberg, Jörgen and Alvesson, Mats LU
- organization
- publishing date
- 2021-05-11
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Knowledge development, theoretical contribution, theorizing, theory, theory development
- in
- Marketing Theory
- volume
- 21
- issue
- 3
- pages
- 433 - 440
- publisher
- SAGE Publications
- external identifiers
-
- scopus:85105704453
- ISSN
- 1470-5931
- DOI
- 10.1177/14705931211012746
- language
- English
- LU publication?
- yes
- id
- 5c5a5a77-c586-4c43-ae57-ff6cddcc763e
- date added to LUP
- 2021-06-07 15:12:55
- date last changed
- 2022-04-27 02:14:33
@misc{5c5a5a77-c586-4c43-ae57-ff6cddcc763e,
abstract = {{<p>We all want to develop impactful and valuable theories, but what do we mean by ‘theory’? In this piece, we reply to the four readers’ comments on a recent paper in which we propose a theory typology that, in comparison to existing literature, offers a considerably broader, more pluralistic and, at the same time, more precise definition of the meaning(s) of ‘theory’ within academia. In their comments, the readers raise several insightful points that encourage us to further clarify the theory typology, as well as to expand on how it can be useful for researchers in marketing and social science more broadly.</p>}},
author = {{Sandberg, Jörgen and Alvesson, Mats}},
issn = {{1470-5931}},
keywords = {{Knowledge development; theoretical contribution; theorizing; theory; theory development}},
language = {{eng}},
month = {{05}},
number = {{3}},
pages = {{433--440}},
publisher = {{SAGE Publications}},
series = {{Marketing Theory}},
title = {{Clarifying and expanding the theory typology : A reply to readers’ comments}},
url = {{http://dx.doi.org/10.1177/14705931211012746}},
doi = {{10.1177/14705931211012746}},
volume = {{21}},
year = {{2021}},
}