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Afterword : Towards a Tactical Turn?

Cronqvist, Marie LU orcid ; Mohammadi Norén, Fredrik and Stjernholm, Emil LU (2024) p.259-261
Abstract
In this afterword, Marie Cronqvist, Fredrik Mohammadi Norén, and Emil Stjernholm tie together the chapters in Media Tactics in the Long Twentieth Century and summarise some of the book's key themes. Three key knowledge contributions are highlighted. First, the volume foregrounds tactics as a study object in itself, not just the effects or outcomes of strategic thinking. Second, the book counters the presentism of contemporary studies by adding a historical perspective. And third, by theoretically disentangling the concept of strategy from an abstract, contemporary buzzword to concrete, hands-on actions, some of the many complexities of operational media strategies and media tactics are revealed.
Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Media Tactics in the Long Twentieth Century
host pub. author/editor
Cronqvist, Marie ; Mohammadi Norén, Fredrik and Stjernholm, Emil
pages
3 pages
publisher
Routledge
ISBN
9781032618272
9781032618289
9781032618326
DOI
10.4324/9781032618326-19
language
English
LU publication?
yes
id
5cccebd7-343f-4484-9c23-44938d8bb4f7
date added to LUP
2024-08-05 14:08:16
date last changed
2024-08-15 03:04:01
@inbook{5cccebd7-343f-4484-9c23-44938d8bb4f7,
  abstract     = {{In this afterword, Marie Cronqvist, Fredrik Mohammadi Norén, and Emil Stjernholm tie together the chapters in Media Tactics in the Long Twentieth Century and summarise some of the book's key themes. Three key knowledge contributions are highlighted. First, the volume foregrounds tactics as a study object in itself, not just the effects or outcomes of strategic thinking. Second, the book counters the presentism of contemporary studies by adding a historical perspective. And third, by theoretically disentangling the concept of strategy from an abstract, contemporary buzzword to concrete, hands-on actions, some of the many complexities of operational media strategies and media tactics are revealed.}},
  author       = {{Cronqvist, Marie and Mohammadi Norén, Fredrik and Stjernholm, Emil}},
  booktitle    = {{Media Tactics in the Long Twentieth Century}},
  editor       = {{Cronqvist, Marie and Mohammadi Norén, Fredrik and Stjernholm, Emil}},
  isbn         = {{9781032618272}},
  language     = {{eng}},
  month        = {{08}},
  pages        = {{259--261}},
  publisher    = {{Routledge}},
  title        = {{Afterword : Towards a Tactical Turn?}},
  url          = {{http://dx.doi.org/10.4324/9781032618326-19}},
  doi          = {{10.4324/9781032618326-19}},
  year         = {{2024}},
}