Media Tactics in the Long Twentieth Century
Cronqvist, Marie ; Mohammadi Norén, Fredrik and Stjernholm, Emil LU (2024) In Routledge Studies in Media, Communication, and Politics- Abstract
- Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.
Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary... (More) - Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.
Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality.
This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/fd918adf-b641-4256-a9e8-fc70237fbc57
- editor
- Cronqvist, Marie ; Mohammadi Norén, Fredrik and Stjernholm, Emil LU
- organization
- publishing date
- 2024-08-08
- type
- Book/Report
- publication status
- published
- subject
- keywords
- media tactics, propaganda, strategic communication, media history, media infrastructure, entangled history
- in
- Routledge Studies in Media, Communication, and Politics
- pages
- 286 pages
- publisher
- Routledge
- ISBN
- 9781032618272
- 9781032618289
- 9781032618326
- DOI
- 10.4324/9781032618326
- language
- English
- LU publication?
- yes
- id
- fd918adf-b641-4256-a9e8-fc70237fbc57
- date added to LUP
- 2024-08-05 13:53:50
- date last changed
- 2024-08-14 15:03:28
@book{fd918adf-b641-4256-a9e8-fc70237fbc57,
abstract = {{Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history. <br/><br/>Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality. <br/><br/>This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies.}},
editor = {{Cronqvist, Marie and Mohammadi Norén, Fredrik and Stjernholm, Emil}},
isbn = {{9781032618272}},
keywords = {{media tactics; propaganda; strategic communication; media history; media infrastructure; entangled history}},
language = {{eng}},
month = {{08}},
note = {{Book Editor}},
publisher = {{Routledge}},
series = {{Routledge Studies in Media, Communication, and Politics}},
title = {{Media Tactics in the Long Twentieth Century}},
url = {{http://dx.doi.org/10.4324/9781032618326}},
doi = {{10.4324/9781032618326}},
year = {{2024}},
}