The Impact of Information on Consumer Preferences for Different Animal Food Production Methods
(2009) In Journal of Consumer Policy 32(4). p.313-331- Abstract
- The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken... (More)
- The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken was found for one of the high risk groups, individuals with poor kitchen hygiene. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1736808
- author
- Nordström, Jonas LU and Mørbak, Morten
- publishing date
- 2009
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Choice experiment, Food safety, Animal production, Mixed logit model, Willingness to pay
- in
- Journal of Consumer Policy
- volume
- 32
- issue
- 4
- pages
- 313 - 331
- publisher
- Springer
- external identifiers
-
- scopus:72449144967
- ISSN
- 0168-7034
- DOI
- 10.1007/s10603-009-9106-9
- language
- English
- LU publication?
- no
- id
- 5ce26772-f2c2-4ee3-b584-365603cb1cca (old id 1736808)
- date added to LUP
- 2016-04-01 12:34:53
- date last changed
- 2022-03-21 06:16:24
@article{5ce26772-f2c2-4ee3-b584-365603cb1cca,
abstract = {{The motivation for the present study is to understand food choice in relation to animal food production and to study how preferences are influenced by information. To do this, we carried out a choice experiment. In the analysis, we focus on chickens reared indoors and outdoors and chicken labelled campylobacter-free versus non-labelled chicken. The results suggest that there is a positive willingness to pay (WTP) both for chicken reared outdoors and for campylobacter-free labelled chicken. Information about rearing methods resulted in a higher WTP for chicken reared outdoors, while information about campylobacter had both positive and negative effects on respondents’ WTP. The highest increase in WTP for campylobacter-free labelled chicken was found for one of the high risk groups, individuals with poor kitchen hygiene.}},
author = {{Nordström, Jonas and Mørbak, Morten}},
issn = {{0168-7034}},
keywords = {{Choice experiment; Food safety; Animal production; Mixed logit model; Willingness to pay}},
language = {{eng}},
number = {{4}},
pages = {{313--331}},
publisher = {{Springer}},
series = {{Journal of Consumer Policy}},
title = {{The Impact of Information on Consumer Preferences for Different Animal Food Production Methods}},
url = {{http://dx.doi.org/10.1007/s10603-009-9106-9}},
doi = {{10.1007/s10603-009-9106-9}},
volume = {{32}},
year = {{2009}},
}