B2B branding in global commodity networks : A cultural branding analysis of a Danish company going global
(2022) p.153-165
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/67126fa6-f112-4e9d-a4e1-624492e34be5
- author
- Dam, Christian LU and Kjeldgaard, Dannie LU
- organization
- publishing date
- 2022-03-11
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications - Theory, Practice and Ethical Implications
- pages
- 13 pages
- publisher
- Edward Elgar Publishing Ltd.
- external identifiers
-
- scopus:85198600572
- ISBN
- 9781839105425
- 9781839105418
- DOI
- 10.4337/9781839105425.00019
- language
- English
- LU publication?
- yes
- id
- 67126fa6-f112-4e9d-a4e1-624492e34be5
- date added to LUP
- 2025-07-15 13:15:49
- date last changed
- 2025-08-12 15:58:44
@inbook{67126fa6-f112-4e9d-a4e1-624492e34be5,
author = {{Dam, Christian and Kjeldgaard, Dannie}},
booktitle = {{Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications}},
isbn = {{9781839105425}},
language = {{eng}},
month = {{03}},
pages = {{153--165}},
publisher = {{Edward Elgar Publishing Ltd.}},
title = {{B2B branding in global commodity networks : A cultural branding analysis of a Danish company going global}},
url = {{http://dx.doi.org/10.4337/9781839105425.00019}},
doi = {{10.4337/9781839105425.00019}},
year = {{2022}},
}