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Complementor competitive advantage: A framework for strategic decisions

Cenamor, Javier LU (2021) In Journal of Business Research 122. p.335-343
Abstract
Platform ecosystems include complementary product markets that are creating unprecedented business oppor-tunities. Competition within complementary product markets is increasingly intense and fast-changing, and this leads to increased complexity in designing strategies to gain competitive advantage. Prior literature has exten-sively analyzed the key drivers of platform adoption by end users. Recent research is highlighting the relevance of complementors as critical ecosystem agents that have some strategic freedom. However, current insights into complementors still provide a limited and fragmented explanation of their competitive advantages. This con-ceptual paper examines current research on platform ecosystems, open innovation and... (More)
Platform ecosystems include complementary product markets that are creating unprecedented business oppor-tunities. Competition within complementary product markets is increasingly intense and fast-changing, and this leads to increased complexity in designing strategies to gain competitive advantage. Prior literature has exten-sively analyzed the key drivers of platform adoption by end users. Recent research is highlighting the relevance of complementors as critical ecosystem agents that have some strategic freedom. However, current insights into complementors still provide a limited and fragmented explanation of their competitive advantages. This con-ceptual paper examines current research on platform ecosystems, open innovation and market-based standard-ization, and analyzes complementor strategic decisions aimed at building a competitive advantage. Our framework contributes to the literature by providing a complementor-centered approach and suggesting a set of propositions that may guide future research. Future studies may extend the insights into the competitive and corporate strategies of complementors in platform ecosystems. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Complementors, Platform ecosystems, Network value, Platform owners, End users
in
Journal of Business Research
volume
122
pages
9 pages
publisher
Elsevier
external identifiers
  • scopus:85091021589
ISSN
0148-2963
DOI
10.1016/j.jbusres.2020.09.016
language
English
LU publication?
yes
id
6ccb463c-adc8-436c-a99e-c3528465fbc8
date added to LUP
2020-09-18 10:15:29
date last changed
2020-10-19 04:02:07
@article{6ccb463c-adc8-436c-a99e-c3528465fbc8,
  abstract     = {Platform ecosystems include complementary product markets that are creating unprecedented business oppor-tunities. Competition within complementary product markets is increasingly intense and fast-changing, and this leads to increased complexity in designing strategies to gain competitive advantage. Prior literature has exten-sively analyzed the key drivers of platform adoption by end users. Recent research is highlighting the relevance of complementors as critical ecosystem agents that have some strategic freedom. However, current insights into complementors still provide a limited and fragmented explanation of their competitive advantages. This con-ceptual paper examines current research on platform ecosystems, open innovation and market-based standard-ization, and  analyzes complementor strategic decisions aimed at  building a  competitive advantage. Our framework contributes to the literature by providing a complementor-centered approach and suggesting a set of propositions that may guide future research. Future studies may extend the insights into the competitive and corporate strategies of complementors in platform ecosystems.},
  author       = {Cenamor, Javier},
  issn         = {0148-2963},
  language     = {eng},
  pages        = {335--343},
  publisher    = {Elsevier},
  series       = {Journal of Business Research},
  title        = {Complementor competitive advantage: A framework for strategic decisions},
  url          = {http://dx.doi.org/10.1016/j.jbusres.2020.09.016},
  doi          = {10.1016/j.jbusres.2020.09.016},
  volume       = {122},
  year         = {2021},
}