Confident millennials : Differences in consumer confidence across five generations
(2019) In Economics and Sociology 12(4). p.243-263- Abstract
This paper investigates if individuals experiencing different socio-economic environments during their formative years have different expectations about future economic conditions. We use Swedish survey data to analyse differences in expectations across five generations of consumers by testing if they have different levels of confidence. The paper focuses on all the different generations of the 1900s as defined by Howe and Strauss (1997, 2000). In our econometric model, we use the Millennial Generation as a baseline, as this generation is about to make up the largest fraction of consumers in the economy. Contrary to the theory developed by the literature on generations, such as Howe and Strauss, our results show that confidence... (More)
This paper investigates if individuals experiencing different socio-economic environments during their formative years have different expectations about future economic conditions. We use Swedish survey data to analyse differences in expectations across five generations of consumers by testing if they have different levels of confidence. The paper focuses on all the different generations of the 1900s as defined by Howe and Strauss (1997, 2000). In our econometric model, we use the Millennial Generation as a baseline, as this generation is about to make up the largest fraction of consumers in the economy. Contrary to the theory developed by the literature on generations, such as Howe and Strauss, our results show that confidence increases gradually across generations. We find that the Millennials are more confident than generations born in the first half of the 1900s, but similar in confidence to other generations born in the second half of the 1900s.
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- author
- Persson, Kristoffer LU
- organization
- publishing date
- 2019
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Economic behavior, Economic change, Generations, Scandinavia, Socio-economic environment
- in
- Economics and Sociology
- volume
- 12
- issue
- 4
- pages
- 243 - 263
- publisher
- Centre of Sociological Research
- external identifiers
-
- scopus:85078299318
- ISSN
- 2071-789X
- DOI
- 10.14254/2071-789X.2019/12-4/16
- language
- English
- LU publication?
- yes
- id
- 6e5e9d86-ebc6-440d-a7fb-ccdfde83d405
- date added to LUP
- 2020-02-03 15:49:36
- date last changed
- 2022-04-18 20:31:31
@article{6e5e9d86-ebc6-440d-a7fb-ccdfde83d405,
abstract = {{<p>This paper investigates if individuals experiencing different socio-economic environments during their formative years have different expectations about future economic conditions. We use Swedish survey data to analyse differences in expectations across five generations of consumers by testing if they have different levels of confidence. The paper focuses on all the different generations of the 1900s as defined by Howe and Strauss (1997, 2000). In our econometric model, we use the Millennial Generation as a baseline, as this generation is about to make up the largest fraction of consumers in the economy. Contrary to the theory developed by the literature on generations, such as Howe and Strauss, our results show that confidence increases gradually across generations. We find that the Millennials are more confident than generations born in the first half of the 1900s, but similar in confidence to other generations born in the second half of the 1900s.</p>}},
author = {{Persson, Kristoffer}},
issn = {{2071-789X}},
keywords = {{Economic behavior; Economic change; Generations; Scandinavia; Socio-economic environment}},
language = {{eng}},
number = {{4}},
pages = {{243--263}},
publisher = {{Centre of Sociological Research}},
series = {{Economics and Sociology}},
title = {{Confident millennials : Differences in consumer confidence across five generations}},
url = {{http://dx.doi.org/10.14254/2071-789X.2019/12-4/16}},
doi = {{10.14254/2071-789X.2019/12-4/16}},
volume = {{12}},
year = {{2019}},
}