Strategic communication : An introduction to theory and global practice
(2022)- Abstract
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to... (More)
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.
(Less)
- author
- Falkheimer, Jesper LU and Heide, Mats LU
- organization
- publishing date
- 2022-08-16
- type
- Book/Report
- publication status
- published
- subject
- pages
- 254 pages
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85129395948
- ISBN
- 9780367769291
- 9781003168997
- DOI
- 10.4324/9781003168997
- language
- English
- LU publication?
- yes
- additional info
- Publisher Copyright: © 2023 Jesper Falkheimer and Mats Heide. All rights reserved.
- id
- 70cc89b6-586b-4a11-a382-0621bc021f46
- date added to LUP
- 2023-10-09 10:50:09
- date last changed
- 2024-04-19 02:06:06
@book{70cc89b6-586b-4a11-a382-0621bc021f46, abstract = {{<p>This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.</p>}}, author = {{Falkheimer, Jesper and Heide, Mats}}, isbn = {{9780367769291}}, language = {{eng}}, month = {{08}}, publisher = {{Taylor & Francis}}, title = {{Strategic communication : An introduction to theory and global practice}}, url = {{http://dx.doi.org/10.4324/9781003168997}}, doi = {{10.4324/9781003168997}}, year = {{2022}}, }