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Modes of engagement in SSBA : A service dominant logic perspective

Bani-Hani, Imad LU ; Tona, Olgerta LU and Carlsson, Sven LU (2019) 25th Americas Conference on Information Systems, AMCIS 2019
Abstract

The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes... (More)

The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.

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Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Interaction, Resource integration, Self-service business analytics, Service dominant logic
host publication
AMCIS 2019 Proceedings
publisher
Association for Information Systems
conference name
25th Americas Conference on Information Systems, AMCIS 2019
conference location
Cancun, Mexico
conference dates
2019-08-15 - 2019-08-17
external identifiers
  • scopus:85084019639
ISBN
978-0-9966831-8-0
language
English
LU publication?
yes
id
71929c56-8c03-4d59-be90-827a042c1045
date added to LUP
2019-10-29 13:29:03
date last changed
2022-04-18 18:51:08
@inproceedings{71929c56-8c03-4d59-be90-827a042c1045,
  abstract     = {{<p>The main premise of self-service business analytics (SSBA) is to make business users autonomous during data analytics. Driven by this potential, organizations are spending resources to design SSBA environmet to empower business employees and decentralize the analytics capabilities. Yet, little is known about how SSBA is facilitating business employees’ independence, and moreover, the value that is co-created. Based on empirical data from a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify three main modes of data engagement in SSBA: no dependency, high dependency, and low dependency. Furthermore, we identify the required business users’ resources in the analytical processes in each mode. We discuss the organizational implications of these findings.</p>}},
  author       = {{Bani-Hani, Imad and Tona, Olgerta and Carlsson, Sven}},
  booktitle    = {{AMCIS 2019 Proceedings}},
  isbn         = {{978-0-9966831-8-0}},
  keywords     = {{Interaction; Resource integration; Self-service business analytics; Service dominant logic}},
  language     = {{eng}},
  publisher    = {{Association for Information Systems}},
  title        = {{Modes of engagement in SSBA : A service dominant logic perspective}},
  year         = {{2019}},
}