Business model experimentation for sustainability
(2016) 3rd International Conference on Sustainable Design and Manufacturing, SDM 2016 In Smart Innovation, Systems and Technologies 52. p.297-306- Abstract
Business experimentation is a key avenue for accelerating change for sustainability. In contrast to experimentation in natural sciences, benefitting from controlled situations, business experimentation aims to explore the diverse possibilities that a business could create value from, or understand what works in which particular situations in a real life business context. While at present most popular with start-ups, this paper argues that large businesses can also find inspiration in business experimentation to develop sustainable business models and accelerate positive change for sustainability. Five illustrative cases are included of business experimentation for sustainability by focusing on pivots (modifications) in the business... (More)
Business experimentation is a key avenue for accelerating change for sustainability. In contrast to experimentation in natural sciences, benefitting from controlled situations, business experimentation aims to explore the diverse possibilities that a business could create value from, or understand what works in which particular situations in a real life business context. While at present most popular with start-ups, this paper argues that large businesses can also find inspiration in business experimentation to develop sustainable business models and accelerate positive change for sustainability. Five illustrative cases are included of business experimentation for sustainability by focusing on pivots (modifications) in the business model. This paper only scratches the surface of the potential impactful new research field of business (model) experimentation for sustainability. Future work on sustainable business experimentation for start-ups and mature businesses is viewed as a powerful future research avenue to accelerate change in industries.
(Less)
- author
- Bocken, Nancy M.P. LU ; Weissbrod, Ilka and Tennant, Mike
- organization
- publishing date
- 2016-01-01
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Business experimentation, Corporate sustainability, Disruptive innovation, Lean start up, Radical innovation, Sustainable entrepreneurship
- host publication
- Sustainable Design and Manufacturing 2016
- series title
- Smart Innovation, Systems and Technologies
- volume
- 52
- pages
- 10 pages
- publisher
- Springer Science and Business Media B.V.
- conference name
- 3rd International Conference on Sustainable Design and Manufacturing, SDM 2016
- conference location
- Chania, Greece
- conference dates
- 2016-04-04 - 2016-04-06
- external identifiers
-
- scopus:84966473980
- ISSN
- 2190-3018
- 2190-3026
- ISBN
- 9783319320960
- DOI
- 10.1007/978-3-319-32098-4_26
- language
- English
- LU publication?
- yes
- id
- 72ef227d-3c90-48ce-9a2a-b6a1ab41d044
- date added to LUP
- 2018-04-11 11:13:46
- date last changed
- 2024-06-11 13:43:09
@inproceedings{72ef227d-3c90-48ce-9a2a-b6a1ab41d044,
abstract = {{<p>Business experimentation is a key avenue for accelerating change for sustainability. In contrast to experimentation in natural sciences, benefitting from controlled situations, business experimentation aims to explore the diverse possibilities that a business could create value from, or understand what works in which particular situations in a real life business context. While at present most popular with start-ups, this paper argues that large businesses can also find inspiration in business experimentation to develop sustainable business models and accelerate positive change for sustainability. Five illustrative cases are included of business experimentation for sustainability by focusing on pivots (modifications) in the business model. This paper only scratches the surface of the potential impactful new research field of business (model) experimentation for sustainability. Future work on sustainable business experimentation for start-ups and mature businesses is viewed as a powerful future research avenue to accelerate change in industries.</p>}},
author = {{Bocken, Nancy M.P. and Weissbrod, Ilka and Tennant, Mike}},
booktitle = {{Sustainable Design and Manufacturing 2016}},
isbn = {{9783319320960}},
issn = {{2190-3018}},
keywords = {{Business experimentation; Corporate sustainability; Disruptive innovation; Lean start up; Radical innovation; Sustainable entrepreneurship}},
language = {{eng}},
month = {{01}},
pages = {{297--306}},
publisher = {{Springer Science and Business Media B.V.}},
series = {{Smart Innovation, Systems and Technologies}},
title = {{Business model experimentation for sustainability}},
url = {{http://dx.doi.org/10.1007/978-3-319-32098-4_26}},
doi = {{10.1007/978-3-319-32098-4_26}},
volume = {{52}},
year = {{2016}},
}