Arguing for a license to operate: the case of the Swedish wind power industry
Corvellec, Hervé LU
(2007)
In Corporate Communications
12(2).
p.129-144
- Abstract
- Abstract
Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a
license to operate for new ventures.
Design/methodology/approach – The design, which addresses the issue at the industry level,
consists of a case study of the ways in which power developers argue for the development of wind
energy in Sweden.
Findings – The study shows that wind power developers proffer a necessity-ability-acceptability
line of argument that relies not only on the convincing character of claims grounded in premises, but
also on the persuasive character of values, knowledge and opinion likely to win the adherence of
the audience.
... (More) - Abstract
Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a
license to operate for new ventures.
Design/methodology/approach – The design, which addresses the issue at the industry level,
consists of a case study of the ways in which power developers argue for the development of wind
energy in Sweden.
Findings – The study shows that wind power developers proffer a necessity-ability-acceptability
line of argument that relies not only on the convincing character of claims grounded in premises, but
also on the persuasive character of values, knowledge and opinion likely to win the adherence of
the audience.
Research limitations/implications – From a theoretical perspective, this is an illustration of the
relevance of bridging the divide between argumentation theories in tune with formal or informal logic
and those oriented toward rhetoric and the social practice of communication.
Practical implications – More practically, the paper suggests that in order to obtain a license to
operate, managers need to combine and balance in their practice of argumentation a logical approach
to factual knowledge with a situational sense for the rhetoric favored by the audience.
Originality/value – This study emphasizes the key role played by argumentation in corporate
communication. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/598679
- author
- Corvellec, Hervé
LU
- organization
- publishing date
- 2007
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- wind power, licensing, corporate ventures, Sweden
- in
- Corporate Communications
- volume
- 12
- issue
- 2
- pages
- 129 - 144
- publisher
- Emerald Group Publishing Limited
- external identifiers
-
- scopus:34247372203
- ISSN
- 1356-3289
- language
- English
- LU publication?
- yes
- id
- 750a1024-9a4c-4df9-a8a5-15b52361da71 (old id 598679)
- date added to LUP
- 2016-04-01 16:26:28
- date last changed
- 2022-12-12 18:47:40
@article{750a1024-9a4c-4df9-a8a5-15b52361da71,
abstract = {{Abstract<br/><br>
Purpose – The purpose of this paper is to examine the way organizational actors argue to obtain a<br/><br>
license to operate for new ventures.<br/><br>
Design/methodology/approach – The design, which addresses the issue at the industry level,<br/><br>
consists of a case study of the ways in which power developers argue for the development of wind<br/><br>
energy in Sweden.<br/><br>
Findings – The study shows that wind power developers proffer a necessity-ability-acceptability<br/><br>
line of argument that relies not only on the convincing character of claims grounded in premises, but<br/><br>
also on the persuasive character of values, knowledge and opinion likely to win the adherence of<br/><br>
the audience.<br/><br>
Research limitations/implications – From a theoretical perspective, this is an illustration of the<br/><br>
relevance of bridging the divide between argumentation theories in tune with formal or informal logic<br/><br>
and those oriented toward rhetoric and the social practice of communication.<br/><br>
Practical implications – More practically, the paper suggests that in order to obtain a license to<br/><br>
operate, managers need to combine and balance in their practice of argumentation a logical approach<br/><br>
to factual knowledge with a situational sense for the rhetoric favored by the audience.<br/><br>
Originality/value – This study emphasizes the key role played by argumentation in corporate<br/><br>
communication.}},
author = {{Corvellec, Hervé}},
issn = {{1356-3289}},
keywords = {{wind power; licensing; corporate ventures; Sweden}},
language = {{eng}},
number = {{2}},
pages = {{129--144}},
publisher = {{Emerald Group Publishing Limited}},
series = {{Corporate Communications}},
title = {{Arguing for a license to operate: the case of the Swedish wind power industry}},
url = {{https://lup.lub.lu.se/search/files/4673821/599356.pdf}},
volume = {{12}},
year = {{2007}},
}