The Impacts of Contextual Factors on Social Media Crises : Implications for crisis communication strategy selection
(2017) In International Journal of Strategic Communication 11(1). p.42-60- Abstract
- The prescriptive approach to crisis communication strategy (CCS) selection has long been criticized for lack of flexibility and adaptability. To address this issue, this study proposes an emergent approach to strategy formulation by focusing on contextual impacts on social media crises and their implications for CCS. An online discussion on Sina Weibo, a Chinese microblogging platform, about a high-profile homicide in a McDonald’s restaurant, is taken as the case. Based on a multidisciplinary theoretical framework that consists of the theory of rhetorical arena and framing theory, an inductive framing analysis of 100 top forwarded posts indicates a complex negotiation process among multiple crisis communicators through various crisis... (More)
- The prescriptive approach to crisis communication strategy (CCS) selection has long been criticized for lack of flexibility and adaptability. To address this issue, this study proposes an emergent approach to strategy formulation by focusing on contextual impacts on social media crises and their implications for CCS. An online discussion on Sina Weibo, a Chinese microblogging platform, about a high-profile homicide in a McDonald’s restaurant, is taken as the case. Based on a multidisciplinary theoretical framework that consists of the theory of rhetorical arena and framing theory, an inductive framing analysis of 100 top forwarded posts indicates a complex negotiation process among multiple crisis communicators through various crisis frames. The results suggest that selection of CCS should be from contextually based behavior through investigating interaction among multiple crisis communicators and examining the contexts in which crises are situated. This study also contributes to advancing the CCS selection model of Situational Crisis Communication Theory by integrating contextual factors. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/75594e9d-2be3-4e27-98ca-873681830c99
- author
- Zhao, Hui LU
- organization
- publishing date
- 2017
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- strategic communication, crisis communication, social media, contexts, emergent, China
- in
- International Journal of Strategic Communication
- volume
- 11
- issue
- 1
- pages
- 19 pages
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85006087861
- ISSN
- 1553-1198
- DOI
- 10.1080/1553118X.2016.1244061
- language
- English
- LU publication?
- yes
- id
- 75594e9d-2be3-4e27-98ca-873681830c99
- date added to LUP
- 2016-10-04 18:44:33
- date last changed
- 2022-04-24 18:10:12
@article{75594e9d-2be3-4e27-98ca-873681830c99,
abstract = {{The prescriptive approach to crisis communication strategy (CCS) selection has long been criticized for lack of flexibility and adaptability. To address this issue, this study proposes an emergent approach to strategy formulation by focusing on contextual impacts on social media crises and their implications for CCS. An online discussion on Sina Weibo, a Chinese microblogging platform, about a high-profile homicide in a McDonald’s restaurant, is taken as the case. Based on a multidisciplinary theoretical framework that consists of the theory of rhetorical arena and framing theory, an inductive framing analysis of 100 top forwarded posts indicates a complex negotiation process among multiple crisis communicators through various crisis frames. The results suggest that selection of CCS should be from contextually based behavior through investigating interaction among multiple crisis communicators and examining the contexts in which crises are situated. This study also contributes to advancing the CCS selection model of Situational Crisis Communication Theory by integrating contextual factors.}},
author = {{Zhao, Hui}},
issn = {{1553-1198}},
keywords = {{strategic communication; crisis communication; social media; contexts; emergent; China}},
language = {{eng}},
number = {{1}},
pages = {{42--60}},
publisher = {{Taylor & Francis}},
series = {{International Journal of Strategic Communication}},
title = {{The Impacts of Contextual Factors on Social Media Crises : Implications for crisis communication strategy selection}},
url = {{http://dx.doi.org/10.1080/1553118X.2016.1244061}},
doi = {{10.1080/1553118X.2016.1244061}},
volume = {{11}},
year = {{2017}},
}