Behavioural Insights into Personal Electronics Repair in Sweden
(2021) 20th European Roundtable on Sustainable Consumption and Production p.321-343- Abstract
- Sweden is actively seeking to scale up repair activities as part of its strategy to reduce waste, transition to a circular economy, and achieve zero net emissions by 2045. In the last couple of years, several new policies to promote consumer repairs have been adopted or proposed in Sweden. However, very little is known about the socio-cultural factors that shape people's decision to repair their personal electronics. This study addresses this gap by applying consumer behaviour theory to study the factors shaping and influencing people's decision to repair their personal electronics. A mixedmethod research approach was used, involving 19 semi-structured interviews and an online questionnaire answered by 190 participants. The interviews and... (More)
- Sweden is actively seeking to scale up repair activities as part of its strategy to reduce waste, transition to a circular economy, and achieve zero net emissions by 2045. In the last couple of years, several new policies to promote consumer repairs have been adopted or proposed in Sweden. However, very little is known about the socio-cultural factors that shape people's decision to repair their personal electronics. This study addresses this gap by applying consumer behaviour theory to study the factors shaping and influencing people's decision to repair their personal electronics. A mixedmethod research approach was used, involving 19 semi-structured interviews and an online questionnaire answered by 190 participants. The interviews and questionnaire targeted Swedish residents and were based on Triandis' theory of interpersonal behaviour. The study revealed that intention and habits determined repair behaviour and that social norms, attitudes, and feelings about repair determined participants' intention to repair. Moreover, the interviews and the questionnaire uncovered that, in general, attitudes and social norms about repair do not encourage repair behaviour and that the physical environment is filled with barriers that discourage people from repairing their broken electronics. Therefore, the study concluded that to scale up repair activities, it is essential to improve the perceived individual benefits of repair, strengthen social norms to make repair the expected solution for broken personal electronics, shape repair habits, and lower contextual barriers. Based on these findings implications and specific policy recommendations are discussed. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/79f2e5c2-ebb0-4061-92f6-70e1cde48dd2
- author
- López Dávila, Mariana ; Milios, Leonidas LU ; Richter, Jessika Luth LU and Dalhammar, Carl LU
- organization
- publishing date
- 2021-09-10
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- repair, circular economy, behaviour
- host publication
- Proceedings of the 20th European Roundtable on Sustainable Consumption and Production
- pages
- 23 pages
- publisher
- Verlag der Technischen Universität Graz
- conference name
- 20th European Roundtable on Sustainable Consumption and Production
- conference location
- Graz, Austria
- conference dates
- 2021-09-08 - 2021-09-10
- ISBN
- 978-3-85125-842-4
- DOI
- 10.3217/978-3-85125-842-4-14
- project
- Creating a repair society to advance the Circular Economy – policies, networks and people
- Resource-Efficient and Effective Solutions based on Circular Economy Thinking - Phase 2
- language
- English
- LU publication?
- yes
- id
- 79f2e5c2-ebb0-4061-92f6-70e1cde48dd2
- date added to LUP
- 2021-09-10 12:52:09
- date last changed
- 2021-09-13 07:46:02
@inproceedings{79f2e5c2-ebb0-4061-92f6-70e1cde48dd2, abstract = {{Sweden is actively seeking to scale up repair activities as part of its strategy to reduce waste, transition to a circular economy, and achieve zero net emissions by 2045. In the last couple of years, several new policies to promote consumer repairs have been adopted or proposed in Sweden. However, very little is known about the socio-cultural factors that shape people's decision to repair their personal electronics. This study addresses this gap by applying consumer behaviour theory to study the factors shaping and influencing people's decision to repair their personal electronics. A mixedmethod research approach was used, involving 19 semi-structured interviews and an online questionnaire answered by 190 participants. The interviews and questionnaire targeted Swedish residents and were based on Triandis' theory of interpersonal behaviour. The study revealed that intention and habits determined repair behaviour and that social norms, attitudes, and feelings about repair determined participants' intention to repair. Moreover, the interviews and the questionnaire uncovered that, in general, attitudes and social norms about repair do not encourage repair behaviour and that the physical environment is filled with barriers that discourage people from repairing their broken electronics. Therefore, the study concluded that to scale up repair activities, it is essential to improve the perceived individual benefits of repair, strengthen social norms to make repair the expected solution for broken personal electronics, shape repair habits, and lower contextual barriers. Based on these findings implications and specific policy recommendations are discussed.}}, author = {{López Dávila, Mariana and Milios, Leonidas and Richter, Jessika Luth and Dalhammar, Carl}}, booktitle = {{Proceedings of the 20th European Roundtable on Sustainable Consumption and Production}}, isbn = {{978-3-85125-842-4}}, keywords = {{repair; circular economy; behaviour}}, language = {{eng}}, month = {{09}}, pages = {{321--343}}, publisher = {{Verlag der Technischen Universität Graz}}, title = {{Behavioural Insights into Personal Electronics Repair in Sweden}}, url = {{https://lup.lub.lu.se/search/files/102261026/proceedings_20th_erscp_2021_21.pdf}}, doi = {{10.3217/978-3-85125-842-4-14}}, year = {{2021}}, }