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The effect of country level factors on the trade-off between cost and flexibility in mass customization

Nazarpour, Ali ; Fynes, Brian ; Wiengarten, Frank ; Fischl, Maria and Sohrabpour, Vahid LU (2015) 22nd International Annual EurOMA (European Operations Management Association) Conference
Abstract
Insufficient attention has been paid to both the relationship between mass customization capability and operational performance and the contingency factors affecting this relationship. We propose a model that conceptualizes the relationship between mass customization capability, flexibility performance, and cost performance. The hypotheses are empirically tested using data collected from 5th round of GMRG and secondary data obtained from World Bank and UNIDO. The results show that mass customization capability positively impacts both flexibility performance and cost performance. In addition, national logistics performance and a country’s risk level impact the relationship between mass customization capability and cost performance in... (More)
Insufficient attention has been paid to both the relationship between mass customization capability and operational performance and the contingency factors affecting this relationship. We propose a model that conceptualizes the relationship between mass customization capability, flexibility performance, and cost performance. The hypotheses are empirically tested using data collected from 5th round of GMRG and secondary data obtained from World Bank and UNIDO. The results show that mass customization capability positively impacts both flexibility performance and cost performance. In addition, national logistics performance and a country’s risk level impact the relationship between mass customization capability and cost performance in different ways. (Less)
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author
; ; ; and
organization
publishing date
type
Contribution to conference
publication status
published
subject
conference name
22nd International Annual EurOMA (European Operations Management Association) Conference
conference location
Neuchâtel, Switzerland
conference dates
2015-06-28 - 2015-07-01
language
English
LU publication?
yes
id
7b4e4367-f5e7-4d12-817b-df566f5439f5 (old id 8031412)
date added to LUP
2016-04-04 14:08:30
date last changed
2018-11-21 21:18:30
@misc{7b4e4367-f5e7-4d12-817b-df566f5439f5,
  abstract     = {{Insufficient attention has been paid to both the relationship between mass customization capability and operational performance and the contingency factors affecting this relationship. We propose a model that conceptualizes the relationship between mass customization capability, flexibility performance, and cost performance. The hypotheses are empirically tested using data collected from 5th round of GMRG and secondary data obtained from World Bank and UNIDO. The results show that mass customization capability positively impacts both flexibility performance and cost performance. In addition, national logistics performance and a country’s risk level impact the relationship between mass customization capability and cost performance in different ways.}},
  author       = {{Nazarpour, Ali and Fynes, Brian and Wiengarten, Frank and Fischl, Maria and Sohrabpour, Vahid}},
  language     = {{eng}},
  title        = {{The effect of country level factors on the trade-off between cost and flexibility in mass customization}},
  year         = {{2015}},
}