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Marketing for better cities: Setting the agenda for responsible, inclusive, smart and equitable places

Kavaratzis, Mihalis ; Pasquinelli, Cecilia ; Medway, Dominic ; Cassinger, Cecilia LU ; De Jong, Martin and Hanna, Sonya (2023) 2023 Academy of Marketing Science Annual Conference
Please use this url to cite or link to this publication:
author
; ; ; ; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
City branding, sustainability, marketing, responsibility
host publication
AMS Conference Proceedings : Academy of Marketing Science - Academy of Marketing Science
conference name
2023 Academy of Marketing Science Annual Conference
conference location
New Orleans, United States
conference dates
2023-05-17 - 2023-05-19
project
New forms of cooperation for the promotion of safe trade in vulnerable urban environments
language
English
LU publication?
yes
id
7bd35ee1-4571-4958-b656-cb003c460507
date added to LUP
2023-05-28 00:05:41
date last changed
2023-05-29 13:22:24
@inproceedings{7bd35ee1-4571-4958-b656-cb003c460507,
  author       = {{Kavaratzis, Mihalis and Pasquinelli, Cecilia and Medway, Dominic and Cassinger, Cecilia and De Jong, Martin and Hanna, Sonya}},
  booktitle    = {{AMS Conference Proceedings : Academy of Marketing Science}},
  keywords     = {{City branding; sustainability; marketing; responsibility}},
  language     = {{eng}},
  title        = {{Marketing for better cities: Setting the agenda for responsible, inclusive, smart and equitable places}},
  year         = {{2023}},
}