Marketing and Market Research
(2017) p.383-407- Abstract
- In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding of marketing and market research, as well as enhancing the rigor of market research applications.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/80bfae18-580f-432c-b787-a379512cd89c
- author
- Tunca, Burak LU
- publishing date
- 2017-03-17
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Consumer Perception of Product Risks and Benefits
- editor
- Emilien, Gerard ; Weitkunat, Rolf and Lüdicke, Frank
- pages
- 25 pages
- publisher
- Springer International Publishing
- external identifiers
-
- scopus:85034071358
- ISBN
- 978-3-319-50530-5
- 978-3-319-50528-2
- DOI
- 10.1007/978-3-319-50530-5_21
- language
- English
- LU publication?
- no
- id
- 80bfae18-580f-432c-b787-a379512cd89c
- date added to LUP
- 2017-09-18 12:43:10
- date last changed
- 2024-02-29 22:05:34
@inbook{80bfae18-580f-432c-b787-a379512cd89c, abstract = {{In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding of marketing and market research, as well as enhancing the rigor of market research applications.}}, author = {{Tunca, Burak}}, booktitle = {{Consumer Perception of Product Risks and Benefits}}, editor = {{Emilien, Gerard and Weitkunat, Rolf and Lüdicke, Frank}}, isbn = {{978-3-319-50530-5}}, language = {{eng}}, month = {{03}}, pages = {{383--407}}, publisher = {{Springer International Publishing}}, title = {{Marketing and Market Research}}, url = {{https://lup.lub.lu.se/search/files/78912505/Tunca_2017_author_version.pdf}}, doi = {{10.1007/978-3-319-50530-5_21}}, year = {{2017}}, }